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Economics

Michelle Miller-Adams

Mass media

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The Kalamazoo Promise And Changing Perceptions Of The Kalamazoo Public Schools, Michelle Miller-Adams, Jenna Fiore Mar 2015

The Kalamazoo Promise And Changing Perceptions Of The Kalamazoo Public Schools, Michelle Miller-Adams, Jenna Fiore

Michelle Miller-Adams

This research brief addresses the question of whether the introduction of the Kalamazoo Promise in late 2005 brought about a shift in media coverage of Kalamazoo Public Schools (KPS). It is part of an effort to examine the nonacademic effects of the Kalamazoo Promise—more specifically, if and how the Promise has changed the broader community. A review of educational content in the Kalamazoo Gazette and the Grand Rapids Press pre- and post-Promise announcement was analyzed to determine whether the introduction of the Kalamazoo Promise changed media coverage, thereby affecting community perceptions of KPS as compared to Grand Rapids Public Schools. …