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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson Jun 2010

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …


Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero Jan 2010

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.


“Theoric Transformations” And A New Classification Of Abductive Inferences, Michael H.G. Hoffmann Jan 2010

“Theoric Transformations” And A New Classification Of Abductive Inferences, Michael H.G. Hoffmann

Michael H.G. Hoffmann

Based on a definition of “abductive insight” and a critical discussion of G. Schurz’s (2008) distinction of eleven “patterns of abduction” that he organizes in four groups, I suggest an even more comprehensive classification that distinguishes 15 forms in an alternative structure. These forms are organized, on the one hand, with regard to what is abductively inferred—singular facts; types; laws; theoretical models; or representation systems—and, on the other, with regard to the question whether the abductive procedure is selective or creative (including a distinction between “psychologically creative,” as in school learning, or “historically creative”). Moreover, I argue that theoretical-model abduction—which …


Lam Map Of Nagel's Core Argument In "The Problem Of Global Justice" (2005), Michael H.G. Hoffmann Jan 2010

Lam Map Of Nagel's Core Argument In "The Problem Of Global Justice" (2005), Michael H.G. Hoffmann

Michael H.G. Hoffmann

This map is also available online: http://tinyurl.com/23vweqm


Lam Map Of Thomas Nagel (2005), The Problem Of Global Justice, Michael H.G. Hoffmann Jan 2010

Lam Map Of Thomas Nagel (2005), The Problem Of Global Justice, Michael H.G. Hoffmann

Michael H.G. Hoffmann

This map is also available online: http://tinyurl.com/22o9q9q


The Debate About The Stern-Review And The Economics Of Climate Change, Michael H.G. Hoffmann Jan 2010

The Debate About The Stern-Review And The Economics Of Climate Change, Michael H.G. Hoffmann

Michael H.G. Hoffmann

This map is -- in a different form, with linked sub-maps -- also available online: http://tinyurl.com/y9jlsxv


Engaged Pedagogy And Critical Race Feminism, Theodorea Berry Jan 2010

Engaged Pedagogy And Critical Race Feminism, Theodorea Berry

Faculty Publications

The article describes the engaged pedagogy of cultural critic and scholar bell hooks in the context of the experiences that the author gained from a group of African American pre-service teachers in a social foundations course. It provides an overview of critical race feminism, which acknowledges the importance of storytelling and addresses the intersections of gender and race, and explains its significance to preparing African American pre-service teachers. It concludes with a discourse on engaged pedagogy from a critical feminist perspective which enables teacher educators to support the lived experiences of students who are socially marginalized.


A Philology Of Liberation: Dr. Martin Luther King, Jr. As A Reader Of The Classics, Thomas Strunk Ph.D. Jan 2010

A Philology Of Liberation: Dr. Martin Luther King, Jr. As A Reader Of The Classics, Thomas Strunk Ph.D.

Verbum Incarnatum: An Academic Journal of Social Justice

This paper explores the intellectual relationship between Dr. Martin Luther King, Jr. and the classics, particularly the works of Plato, Sophocles, and Aeschylus. Recognizing Dr. King as a reader of the classics is significant for two reasons: the classics played a formative role in Dr. King’s development into a political activist and an intellectual of the first order; moreover, Dr. King shows us the way to read the classics. Dr. King did not read the classics in a pedantic or even academic manner, but for the purpose of liberation. Dr. King’s legacy, thus, is not merely his political accomplishments but …