Education Commons^™

Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek

Communication and Theater Association of Minnesota Journal

Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. Their relevance in society as well as their valuable use in the classroom makes them an important and pragmatic medium deserving further attention. The ability of film to be used in a socio-political way may sustain, challenge or change the status quo, which supports studying film as well as teaching students about the power of film. The purpose of this article is to share the development of a course which points out …