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Full-Text Articles in Education
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
Considering The Educational Benefits Of A Cubesat Program, Jeremy Straub, Samudra Haque, Christopher K. Dinelli
Considering The Educational Benefits Of A Cubesat Program, Jeremy Straub, Samudra Haque, Christopher K. Dinelli
Jeremy Straub
This presentation will provide an overview of work performed at the University of North Dakota with regards to the characterization of educational benefits from small spacecraft development efforts. We report on efforts to characterize benefits that ensued from participation for personal extracurricular enrichment, as part of a formal class (on project management), as part of multiple senior design projects, for independent study credit and for satisfying class project requirements. This assessment has been performed using a standard questionnaire for student research participation as well as custom questionnaires related to program focus areas. We have also analyzed student course performance, where …