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- Ashland University (2)
- Kerri Carmichael (2)
- Oscar McKnight (2)
- Arbitron (1)
- Assessment (1)
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- Career Counseling (1)
- College selection (1)
- Consumer Behavior (1)
- Education (1)
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- Gregory Pollock (1)
- Jonathan Locust (1)
- Marketing in Higher Education (1)
- Mental Health (1)
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- Nielsen Audio (1)
- Perceptual Mapping (1)
- Poster Sessions (1)
- Product positioning (1)
- Student Affairs (1)
Articles 1 - 4 of 4
Full-Text Articles in Education
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
Making Connections: Helping New Employees Find Their Place, Lori B. Snyder, Angela M. Rice, Rory L. Patterson
Making Connections: Helping New Employees Find Their Place, Lori B. Snyder, Angela M. Rice, Rory L. Patterson
Lori B Snyder
No abstract provided.
What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr
What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr
Oscar T McKnight Ph.D.
This presentation explores the history and evolution of an Arbitron assessment model (Nielsen Audio) when applied in higher education, specifically Student Affairs. Highlighted are the differences between traditional models of Student Affairs assessments and a modified Arbitron assessment. This new Student Affairs assessment model allows an institutional researcher to study student feedback minute to minute, day to day, week to week basis, etc. Discussed are the strengths and weaknesses of a Nielsen Audio model when applied to Student Affairs.
Introduction To Library Resources For Wcob Luxembourg, Amy L. Jansen
Introduction To Library Resources For Wcob Luxembourg, Amy L. Jansen
Amy Jansen
No abstract provided.