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Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock
Oscar T McKnight Ph.D.
Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …
Technology And Supervision: Implementing An Online 360 Evaluation, Oscar T. Mcknight, Gregory Pollock
Technology And Supervision: Implementing An Online 360 Evaluation, Oscar T. Mcknight, Gregory Pollock
Oscar T McKnight Ph.D.
Program introduces and discusses the process and implementation of an online 360-Degree evaluation for counseling interns. This evaluation process employs feedback from the counseling intern’s immediate work circle: for example, the supervisor; clients; staff; and referral sources. In addition, the counseling intern evaluates their own services. Learning outcomes include, but not limited to knowledge of how to construct a 360-Degree evaluation; how to interpret the data; how to present outcomes to the counseling intern; and the pros/cons of such an evaluation. Program introduces a special discussion on how to turn qualitative information into testable quantitative data.
Technology And Supervision: Implementing An Online 360 Evaluation, Oscar T. Mcknight, Gregory Pollock
Technology And Supervision: Implementing An Online 360 Evaluation, Oscar T. Mcknight, Gregory Pollock
Oscar T McKnight Ph.D.
Program introduces and discusses the process and implementation of an online 360-Degree evaluation for counseling interns. This evaluation process employs feedback from the counseling intern’s immediate work circle: for example, the supervisor; clients; staff; and referral sources. In addition, the counseling intern evaluates their own services. Learning outcomes include, but not limited to knowledge of how to construct a 360-Degree evaluation; how to interpret the data; how to present outcomes to the counseling intern; and the pros/cons of such an evaluation. Program introduces a special discussion on how to turn qualitative information into testable quantitative data.