Education Commons^™

Agricultural Communications: A National Portrait Of Undergraduate Courses, Karen J. Cannon, Annie R. Specht, Emily B. Buck

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Considerable research has been conducted regarding competencies needed by agricultural communication program graduates during the past four decades. However, no studies have considered actual program offerings. This study used a qualitative approach to analyze courses offered in agricultural communication programs in the United States. Using content analysis methods, researchers analyzed published course descriptions and discovered 21 categories among 172 courses. Most popular were writing courses, followed by courses introducing students to the major, internship courses, and writing for publication and graphic design courses. Categories with the fewest offerings included research, study abroad, and international focused courses. Findings from this analysis …