Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 30 of 32

Full-Text Articles in Education

Knowledge Is Health Interprofessional Partnerships To Promote Health Literacy, Nancy Henderson, Michele Spatz Oct 2016

Knowledge Is Health Interprofessional Partnerships To Promote Health Literacy, Nancy Henderson, Michele Spatz

Knowledge is Health: Interprofessional Partnerships to Promote Health Literacy

An important aim of NN/LM Region 6 Regional Medical Library is to support collaborations in the Pacific Northwest that foster effective use of current, high quality, information and decision support resources by health professionals, by students in the health professions, and by patients in order to treat commonly encountered medical conditions in rural and underserved populations in Oregon. This project supports that aim through two overarching goals: 1) promoting appropriate use of NLM resources in interprofessional education and practice in Oregon; and 2) creating strong collaborative relationships to improve access and use of the latest evidence on diabetes prevention ...


Re-Envisioning With The Aspen Institute: Oregon Libraries Answer The Challenge (Full Issue) Oct 2016

Re-Envisioning With The Aspen Institute: Oregon Libraries Answer The Challenge (Full Issue)

OLA Quarterly

Challenge. We, in public libraries, are familiar with that word. Books and policies are frequently “challenged”, and we continue to face the challenge of offering more with less. The Aspen Institute’s “Dialogue on Public Libraries” was created to help advance the work that public libraries are doing to address community challenges and to support the transformation of public libraries in the digital age. This groundbreaking initiative seeks to change the public’s perception of libraries and concludes that the longterm health of libraries is essential to the long-term health of the communities they serve. Four strategic opportunities for action ...


Volume 22 Issue 2 Table Of Contents Oct 2016

Volume 22 Issue 2 Table Of Contents

OLA Quarterly

No abstract provided.


Volume 22 Issue 2 Introduction, Pam North, Ann Roseberry Oct 2016

Volume 22 Issue 2 Introduction, Pam North, Ann Roseberry

OLA Quarterly

Challenge. We, in public libraries, are familiar with that word. Books and policies are frequently “challenged”, and we continue to face the challenge of offering more with less. The Aspen Institute’s “Dialogue on Public Libraries” was created to help advance the work that public libraries are doing to address community challenges and to support the transformation of public libraries in the digital age. This groundbreaking initiative seeks to change the public’s perception of libraries and concludes that the longterm health of libraries is essential to the long-term health of the communities they serve. Four strategic opportunities for action ...


Volume 22 Issue 2 Back Matter Oct 2016

Volume 22 Issue 2 Back Matter

OLA Quarterly

No abstract provided.


See To Read!, Jane Corry, Nan Heim Oct 2016

See To Read!, Jane Corry, Nan Heim

OLA Quarterly

In 2013, the Oregon Legislature passed House Bill 3000, the Children’s Vision Screening Act, requiring all children entering public school kindergarten to have a vision screening.

As the lobbyist for the Oregon Academy of Ophthalmology, Nan worked in support ofthis legislation. Joannah Vaughn, director of children’s vision screening at Oregon Health and Science University’s Elks Children’s Eye Clinic, also supported the legislation. She and her staff were already screening several thousand children at Head Start programs every year. One day at the Capitol, she and Nan were discussing how to get thousands of more children screened ...


Beer And Libraries? Challenging The Community’S View Of The Public Library, Ross Betzer Oct 2016

Beer And Libraries? Challenging The Community’S View Of The Public Library, Ross Betzer

OLA Quarterly

When you think about beer, you might not think about your local library. You almost certainly are not going to think about the Aspen Institute’s 2014 report, Rising to the Challenge: Re-Envisioning Public Libraries. Nevertheless, these three things—beer, libraries, Rising to the Challenge—all came together in a digital collection created by Multnomah County Library called Portland Brew Stories.

The Portland Brew Stories project was a community-focused effort to gather and share images and other primary documents that celebrate beer culture in Portland and Multnomah County. Planning began in 2014, the bulk of the project work took place ...


Putting Our Money Where Our Customers Will Be: Investing In Digital Collections Today To Ensure A Customer Base Tomorrow, Catherine Jasper Oct 2016

Putting Our Money Where Our Customers Will Be: Investing In Digital Collections Today To Ensure A Customer Base Tomorrow, Catherine Jasper

OLA Quarterly

The Aspen Institute’s report Rising to the Challenge: Re-Envisioning Public Libraries identifies four key strategies for success for public libraries in the digital age. The second of these is “Provide Access to Content in All Formats,” and asserts that an immediate and major challenge is “being able to procure and share e-books and other digital content on the same basis as physical versions” (Garner, 2014, p. 36). Deschutes Public Library has given digital collections high priority over the years – through training, marketing and aggressively funding this collection. These efforts have resulted in higher than typical circulation and a strong ...


From The Campaign Trail To Your Library: Put Your Library Staff In The Spotlight And Win Library Support, Erica Findley, Kate Lasky Oct 2016

From The Campaign Trail To Your Library: Put Your Library Staff In The Spotlight And Win Library Support, Erica Findley, Kate Lasky

OLA Quarterly

When there is a funding measure on the ballot for a library, a local independent group is formed to run the campaign for the measure. This political group, sometimes called a local ballot committee or political action committee, educates voters on why they need to vote ‘yes’ on the measure to fund the library. This group can include library workers who volunteer their own time to help with the campaign.

In addition to and separate from this, library staff also have an important role during election time to provide voters with information on the measure and what will happen if ...


Douglas County’S ‘Long And Winding Road’, Harold A. Hayes Oct 2016

Douglas County’S ‘Long And Winding Road’, Harold A. Hayes

OLA Quarterly

The Douglas County Library System (DCLS) formed in 1953 with the main library located in the courthouse in Roseburg, eight branches located in the several small communities, and a bookmobile. The benefits included the economy of scale, access to a wider collection, and shared functions with greater internal support. Today the DCLS includes the main library in Roseburg, completed in 1994, and 10 branches located throughout the county. Winston and Riddle got their libraries after the system was formed, in 1964 and 1966 respectively.

In a county that has historically relied on timber sale taxes, budget reductions began as early ...


Access Services In The New Century (Full Issue) Jul 2016

Access Services In The New Century (Full Issue)

OLA Quarterly

The spring issue of OLA Quarterly focuses on access services in the new century. How are core activities like circulation, interlibrary loan, space and stacks management changing? Staying the same? How can we better meet our patron’s needs, especially as our communities change around us? How can we ensure we are meeting the needs of all community members, especially those who are traditionally underserved? What have been our major success and victories in this new century?


Volume 22 Issue 1 Table Of Contents Jul 2016

Volume 22 Issue 1 Table Of Contents

OLA Quarterly

No abstract provided.


Volume 22 Issue 1 Introduction, Turner Masland Jul 2016

Volume 22 Issue 1 Introduction, Turner Masland

OLA Quarterly

Libraries are continuing to change at a rapid pace, transforming from quiet repositories into vibrant locations for knowledge and information gathering and exchange. Books are being moved to storage facilities to make room for more collaborative learning spaces. Technology demands are rising. Makerspaces are becoming essential library services. While these changes are both scary and exciting, they are also necessary for libraries to remain true to their core mission: serving our communities and their information needs while respecting their rights to privacy and intellectual freedom. While everything in our industry feels like it is changing rapidly, it also remains the ...


A Love Letter To Access Services, Angela Weyrens Jul 2016

A Love Letter To Access Services, Angela Weyrens

OLA Quarterly

Access Services, I do love you, ever so. You are my best and most favorite work relationship (although since we’re being honest, certainly not my first). I believe in you: your purpose, presence, and importance, your sheer scale and volume. You embody the basic, very important parts of the engine that keeps the library moving forward. Check in, check out, shelve, retrieve, make accessible that which is disordered, create a card, manage a troubled account, say hello to new members of the community, and wish them well when they leave. You do so many things expertly, efficiently, and with ...


Architecture And Access: Navigating A New Space, Linden How, Sara Bystrom Jul 2016

Architecture And Access: Navigating A New Space, Linden How, Sara Bystrom

OLA Quarterly

Pacific Northwest College of Art (PNCA) is a small, private art and design college founded in 1909. PNCA is located in downtown Portland and hosts approximately 600 students in ten undergraduate programs and five graduate programs. In January 2015, the campus was moved from our old building — a converted warehouse — to the Arlene and Harold Schnitzer Center for Art and Design, a former federal building located on Portland’s North Park Blocks in the heart of the city.

This move almost doubled the square footage of the library, affording us more space for our collection, three new study rooms, a ...


Library Services And Spaces: Addressing The Needs Of A Changing Campus, Stephanie Kerns Jul 2016

Library Services And Spaces: Addressing The Needs Of A Changing Campus, Stephanie Kerns

OLA Quarterly

The OHSU Library has undergone many changes in the last two years to serve its users better. With the opening of the Collaborative Life Sciences Building (CLSB), a joint venture between OHSU, PSU and OSU, there was an opportunity to design a library space from the ground up. With changes in the MD curriculum and changes in library operations, there was a chance to redesign existing library space in the Biomedical Information Communication Center (BICC) to better fit the current and future needs of the OHSU community.


Access To Public Library Services For Spanish-Speakers, Angelica Novoa De Cordeiro Jul 2016

Access To Public Library Services For Spanish-Speakers, Angelica Novoa De Cordeiro

OLA Quarterly

This article analyzes best practices on access for Spanish-speakers through personal practices, providing library services to the target population, exploration of a library system, and researching work done by other professionals in the library field. Based on resources that guide librarians in the areas of facilities, collection development, programs and services for the community, as well as other critical concerns such as knowing and understanding the community, outreach, and advocacy, I reaffirm that twenty-first century best practices include a collaborative effort. This article proposes working with a plan that includes partnerships and committees which would focus on services for the ...


Volume 21 Issue 4 Back Matter May 2016

Volume 21 Issue 4 Back Matter

OLA Quarterly

No abstract provided.


Communicating With Library Donors, Marilyn K. Moody May 2016

Communicating With Library Donors, Marilyn K. Moody

OLA Quarterly

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.


Library Marketing And Communications (Full Issue) May 2016

Library Marketing And Communications (Full Issue)

OLA Quarterly

This issue of the OLA Quarterly focuses on library marketing and communications in Oregon libraries. Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even ...


Integrated Marketing On A Shoestring Budget: Strategic Planning To Build Value For Libraries And Enhance Service, Kate Lasky May 2016

Integrated Marketing On A Shoestring Budget: Strategic Planning To Build Value For Libraries And Enhance Service, Kate Lasky

OLA Quarterly

With ever-increasing demands for libraries to market their services and decreasing budgets for advertising and publicity, librarians face the difficult task of planning for strategic marketing with little to no infrastructure or support, either financially or with adequate staffing. But, that’s no reason to give up. With a few key strategies and some integrated marketing techniques, even the most meager budget can support impactful outcomes. While there is no substitute for professional marketing services or paid marketing staff, a few simple “rules of thumb” can help.


Leveraging Social Media To Support A Library Levy Campaign, Ross Fuqua May 2016

Leveraging Social Media To Support A Library Levy Campaign, Ross Fuqua

OLA Quarterly

In November 2015, voters in Washington County, Oregon, approved a 5-year replacement levy to support countywide library services (Measure 34-235), with 64 percent voting in favor of the measure. As a unique partnership between our county, nine municipalities, and two nonprofit organizations, Washington County Cooperative Library Services (WCCLS) organized a successful levy education effort specifically for social media for its twelve member libraries. With the passing of Measure 34-235, WCCLS member libraries are now positioned to continue providing the best possible library service to our patrons for the next five years.


Stick To The Message. Vary The Method., Paula M. Walker May 2016

Stick To The Message. Vary The Method., Paula M. Walker

OLA Quarterly

While city and library staff had laid the groundwork for a new library for several years, we basically had six months to educate voters. That election required a double majority, where more than 50 percent of registered voters had to cast a ballot, and more than 50 percent of them had to say “yes.” Tigard voters passed the measure 60 percent to 40 percent. It was one of only three money measures in the Portland metro area to pass in the primary that year.

The media and marketing milieu has changed a great deal over the past 14 years. Some ...


Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia May 2016

Starting From Square One: Library Communications From The Ground Up, Lesli Larson, Jason Stone, Mandi Garcia

OLA Quarterly

The UO Libraries Communications and Marketing Department was officially founded in 2014, centralizing the library’s personnel and resources in the areas of graphic design, copywriting and editing, website content management, social media outreach, exhibit services, and strategic communications. The department was set up with 3.75 FTE. Our permanent staff includes the director, a writer/editor, a graphic designer/photographer, and an exhibits designer. In addition, all our efforts are supported by the work of our amazing student employees.

The establishment of our department has enriched and expanded the library’s communication efforts. We advance the educational mission of ...


The Role Of Stories In Library Marketing And Communications, Clarissa J. Mansfield May 2016

The Role Of Stories In Library Marketing And Communications, Clarissa J. Mansfield

OLA Quarterly

The complex, evolving, 21st-century library is not just about books or resources; it’s not just about buildings and spaces. Despite providing a wide range of services, materials, unique programs and collections, subject area expertise, research assistance, and access to both print and online resources, libraries often struggle with effectively communicating all that they offer. Additionally, the ability of libraries to communicate their value and garner financial support is increasingly important when faced with shrinking budgets and competing needs.

When considering how to develop a strategic marketing and communications plan, it is helpful to conceptualize the work of ...


Volume 21 Issue 4 Introduction, Joan Petit May 2016

Volume 21 Issue 4 Introduction, Joan Petit

OLA Quarterly

Oregon libraries provide an incredible array of resources and services, but sometimes we struggle to educate our users and each other about all that is available. Over the past several years, many libraries have become more intentional in our efforts to market and promote our offerings, through traditional PR and advertisements as well as newer approaches like social media. However, we may lack the formal training and expertise to do this well—marketing is not a class offered in all library school programs—and, even with appropriate training, we may lack the budget and staff to implement a large-scale marketing ...


Marketing Then And Now: One Librarian’S Journey, Diane Sotak May 2016

Marketing Then And Now: One Librarian’S Journey, Diane Sotak

OLA Quarterly

In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still ...


Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain May 2016

Coordinating Diverse Public Programs In The Library, Tatiana Bryant, Jonathan O. Cain

OLA Quarterly

In spring of 2015, the University of Oregon Libraries (UO Libraries) co-sponsored a release event for the Urban League of Portland’s State of Black Oregon 2015 Report to increase campus diversity initiatives and community engagement. The event inspired collaboration across the campus and state to bring together multiple university and community partners, including UO Libraries, the University of Oregon’s Planning, Public Policy, and Management Program (PPPM), and the Urban League of Portland (ULPDX). Collaborations between libraries, nonprofit organizations, and other stakeholders highlight one aspect of the central role libraries serve as connectors in the local and regional communities ...


Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham May 2016

Learning As We Go: Communicating With Library Staff In The Digital Age, Shawn Cunningham

OLA Quarterly

Recognizing that our library’s internal communication practices haven’t kept pace with changes in the world around us, Multnomah County Library created an internal communications specialist position to understand and address these issues. Since last fall, that person has been busy gathering input, listening to staff describe challenges and constraints, and looking for ways to help our library do a better job communicating to and with staff. We’re still early in this process, but what we’ve learned is valuable. We can address some issues immediately, and others will take longer than we’d like.

At Multnomah County ...


Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh May 2016

Creating Engaging Library Experiences Through Effective Content Marketing, Rajesh Singh

OLA Quarterly

A cherished goal of libraries and information organizations has always been to engage the community. The digital revolution is ushering in new ways to deliver and combine services in the prevailing experience economy. In a recent study of more than 1,000 adults in the United States and the United Kingdom, researchers found that 81 percent of Millennials, 79 percent of Gen Xers, and 78 percent of Baby Boomers value experiences more than they do material items (Pally, 2013). Moreover, we have a fairly good idea of the methods customers are using to read, review, research and consume library services ...