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Full-Text Articles in Education
“Just Young Dudes Having Fun”?: Social Media Reactions To The Odu Banner Incident, Ashley Marie Giraldi
“Just Young Dudes Having Fun”?: Social Media Reactions To The Odu Banner Incident, Ashley Marie Giraldi
Sociology & Criminal Justice Theses & Dissertations
“Rowdy and fun. Hope your baby girl is ready for a good time…” This statement was on the first of three banners hung from a fraternity home’s balcony on freshman move-in day. The second banner stated, “Freshman drop off here” with an arrow pointing to the front door of the home. The final banner suggested, “Go ahead and drop off mom too…” These banners demonstrated the explicit implementation of rape culture in the university setting. Rape culture includes humor that normalizes violence against women, such as the alleged joke that constituted the ODU banner incident. This research explored societal responses …
Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh
Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh
Educational Foundations & Leadership Faculty Publications
In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …