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Full-Text Articles in Education
Diverse Students' Perceptions Of Cultural Congruity And Environment At A University, Effie J. Thacker
Diverse Students' Perceptions Of Cultural Congruity And Environment At A University, Effie J. Thacker
Theses and Dissertations
The Culturally Responsive Special Education/English as a Second Language (ESL) program was designed to assist students from diverse backgrounds in being academically successful in a large western private university. Utilizing the Cultural Congruity Scale (CCS) and University Environment Scale (UES), this study analyzed the perceptions of 28 students who are ethnically diverse and enrolled in the Culturally Responsive Special Education/ESL Program. The data will be used to evaluate the program's success in addressing the barriers that have historically kept students who are ethnically diverse from succeeding in higher education. Participating students completed CCS and UES surveys questioning their perceptions regarding …
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented