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Journal of Media Literacy Education

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Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig Oct 2018

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment group after ...


Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott Jan 2016

Rap Music Literacy: A Case Study Of Millennial Audience Reception To Rap Lyrics Depicting Independent Women, Mia Moody-Ramirez, Lakia M. Scott

Journal of Media Literacy Education

Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereotypes they receive in popular culture through advertisements, film, print and music. The authors found that independence is situationally defined and it is a complex concept that is differentiated in consideration of age, race, and gender. Participants noted that rap music has the potential to ...


Critical Media Literacy And Gender: Teaching Middle School Students About Gender Stereotypes And Occupations, Laurel Puchner, Linda Markowitz, Mark Hedley Aug 2015

Critical Media Literacy And Gender: Teaching Middle School Students About Gender Stereotypes And Occupations, Laurel Puchner, Linda Markowitz, Mark Hedley

Journal of Media Literacy Education

This study examined the effectiveness of the implementation of a small-scale critical media literacy curriculum unit focused on gender stereotypes, especially as they pertain to occupations. The research question was whether students exposed to the critical media literacy (CML) curriculum were more likely than students not exposed to believe: that women experience discrimination in the workplace; that the media constructs stereotypical messages about women and men, especially regarding occupations; and that the media influences people’s thinking. Participants were students in 5 seventh grade classes, who were exposed to a 4-workshop curriculum, and students in 5 eighth grades classes, who ...