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Full-Text Articles in Education
The Four-Hour Film Festival, James Christopher Agan
The Four-Hour Film Festival, James Christopher Agan
Chancellor’s Honors Program Projects
No abstract provided.
Branding Strategies Of Private International Schools In India, Balasubramanian Varadarajan
Branding Strategies Of Private International Schools In India, Balasubramanian Varadarajan
Walden Dissertations and Doctoral Studies
Private international schools in India are considered by many to be a quality brand. They have grown rapidly leading to competition among schools for student enrollments. The purpose of this case study was to explore the branding strategies used by leaders of Indian private international schools. The study population consisted of private international school leaders in India as well as the faculty and parents from the study site. The double vortex brand model served as the conceptual framework for the study. Semistructured interviews were conducted with 5 school leaders, 5 faculty, and 5 parents from an international school in Chennai. …
Proposal Of A New Method To Classify Higher Education Institutions Instead Of Rankings, Kate D. Elam
Proposal Of A New Method To Classify Higher Education Institutions Instead Of Rankings, Kate D. Elam
Undergraduate Distinction Papers
Purpose – The objective of this paper is to propose a new method for classifying higher education institutions that differs from traditional rankings. The proposed model segments colleges and universities based on like attributes and describes the groups according to their differentiating features.
Research Method – Data from several rankings publications was collected and simplified for analysis. Several observations (i.e. schools) were eliminated because they did not fit the sampling frame and/or did not include a sufficient amount of information. Duplicate variables (i.e. attributes) were also eliminated. First, exploratory factor analysis was applied to reduce the number of variables being …
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente
Walden Dissertations and Doctoral Studies
Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured interviews were conducted with 3 marketing experts from the higher education sector, who were selected by …