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Higher Education Administration

Series

Educational Leadership Faculty Publications

1996

Articles 1 - 1 of 1

Full-Text Articles in Education

Public Relations In Educational Organizations: Practice In An Age Of Information And Reform, Theodore J. Kowalski Jan 1996

Public Relations In Educational Organizations: Practice In An Age Of Information And Reform, Theodore J. Kowalski

Educational Leadership Faculty Publications

This collection of readings addresses the greatest demand being placed upon educational administrators in this, the Age of Information — using technology to create two-way communication systems within their organizations and between their organizations and their communities. The author integrates theories and techniques taken from a wide variety of leading theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice.