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Educational Assessment, Evaluation, and Research

Assessment

2001

Articles 1 - 4 of 4

Full-Text Articles in Education

Food Chains And Food Webs – Some Assessment Ideas, Gayl O'Connor Oct 2001

Food Chains And Food Webs – Some Assessment Ideas, Gayl O'Connor

Gayl O'Connor

No abstract provided.

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Helping Standards Make The Grade, Thomas R. Guskey Sep 2001

Helping Standards Make The Grade, Thomas R. Guskey

Educational, School, and Counseling Psychology Faculty Publications

When reporting on student work, educators need a clear, comprehensive grading system that shows how students are measuring up to standards.

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English In And Around The Rich Tasks, Gabrielle Matters Dec 2000

English In And Around The Rich Tasks, Gabrielle Matters

Dr Gabrielle Matters

No abstract provided.

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Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton Dec 2000

Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton

Oscar T McKnight Ph.D.

The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.

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