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Educational Assessment, Evaluation, and Research

Oscar T McKnight Ph.D.

Helicopter parent

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Education

Re-Examining The Helicopter Parent: What Every Marketing Professional In Higher Education Should Know, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker Dec 2008

Re-Examining The Helicopter Parent: What Every Marketing Professional In Higher Education Should Know, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker

Oscar T McKnight Ph.D.

This research seeks to determine specific differences regarding "areas of concern" between helicopter and non-helicopter parents during the college selection process. Research findings indicate that a consistent clustering of economic factors is preeminent for both the helicopter and non-helicopter parent. A comprehensive revies of parental concerns and an engagingb marketing strategy, "EMS" are offered.


Marketing To Helicopter Parents: Hovering Headache Or Untapped Economic Resource, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker Dec 2007

Marketing To Helicopter Parents: Hovering Headache Or Untapped Economic Resource, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker

Oscar T McKnight Ph.D.

Too often helicopter parents are deemed bothersome to professionals in higher education. However, this research indicates that helicopter parents are a niche market. Thus, incorporating the helicopter parent into a university's offical target marketing campaign appears warranted and necessary given the current economic climate.