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Educational Assessment, Evaluation, and Research

Oscar T McKnight Ph.D.

2009

Marketing entrepreneurship

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Marketing Entrepreneurship From Within: A "City-Type" Strategy For Economic Development, Oscar T. Mcknight, Ronald Paugh, Jeremiah Trein Dec 2008

Marketing Entrepreneurship From Within: A "City-Type" Strategy For Economic Development, Oscar T. Mcknight, Ronald Paugh, Jeremiah Trein

Oscar T McKnight Ph.D.

Too often city officials seek external expertise in advancing economic development initiatives when significant economic opportunities may exist internally. This research examines the relationship between “city-type” and entrepreneurial aspirations of its residents. A “START-UP” strategy that combines internal and external initiatives for the marketing of economic development is provided.