Education Commons^™

First Year Versus Second Year Retention Of College Students: A Case Study, Heather M. O'Neill

Business and Economics Faculty Publications

Students and their families expend much time, effort and money researching which colleges or universities will best suit the students' needs. Simultaneously, institutions desire to find the cohort of students who will succeed at their schools. Recently, faced with more stringent economic constraints, schools are not only seeking students likely to succeed, but are more aware of the financial burden placed on schools if attrition is high. Since the cost of recruiting a class has risen over the years, the cost of losing students has increased. As a result, institutions are more interested in engaging in student retention studies to …