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Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr. May 2011

Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr.

Dissertations

This study was designed to determine if differences existed between generations surrounding their preferred communication methods. In examining the social identity perspective of groups, scholars have found that many groups are categorized based on the social structure in which they exist. Generational groups have created their own social structure and set of cultural norms that define each generation. In a recent report released by the Pew Research Center (2010), when the younger generation was asked an open-ended question, "What makes your generation unique?", 24% of those asked responded "Technology Use." One of the unique differences among these generations is the …


Death By Boredom: The Role Of Visual Processing Theory In Written Evaluation Communication, Stephanie D. H. Evergreen Jan 2011

Death By Boredom: The Role Of Visual Processing Theory In Written Evaluation Communication, Stephanie D. H. Evergreen

Dissertations

Evaluation reporting is an educational act and, as such, should be communicated using principles that support cognition. This study drew upon visual processing theory and theory-based graphic design principles to develop the Evaluation Report Layout Checklist intended to guide report development and support cognition in the readers of evaluation reports. It was then reviewed by an expert panel and applied by a group of raters to a set of evaluation reports obtained from the Informal Science Education evaluation website with maximum variability sampling. Results showed fairly high exact percent agreement and strong to very strong correlation with the author’s ratings. …