Education Commons^™

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar

Atlantic Marketing Journal

This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special

Changing The Habitat At Academic Conferences: Using A Learning Ecosystem With Active Learning During A Panel Presentation, Gail Morton, Lee Olson, Stephanie Miranda, Adam Griggs, Kristen Bailey, Christian Pham, Kathryn Wright

Georgia Library Quarterly

Abstract

In order to assess the effectiveness and feasibility of an active learning event during a panel presentation at an academic conference, Mercer University librarians presenting at the Georgia Libraries Conference switched the traditional way panel presentations are modeled. Instead of the question and answer session following a brief overview of the presentation, we moved our physical position in the room, closer to the participants in order to have a more intimate conversation with attendees. Using two active learning techniques, discussion and brainstorming, the presenters started a conversation with attendees about project ideas involving teaching faculty members, librarians, and students …

Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen

Atlantic Marketing Journal

Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …

Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions, George D. Shows, Pia A. Albinsson, Tatyana B. Ruseva, Diane Marie Waryold

Atlantic Marketing Journal

The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experienced a fundamental shift in interaction with themselves and the world they inhabit with the exponential growth in technology and social media both inside and outside the classroom. The result is the multitasking student, who must constantly switch between a growing number of interactions. Attention spans have a finite limit, and eventually students experience an over-consumption of …

A Course Project Designed To Aid Students’ Understanding Of The Structure Of Advertisements: An Application Of The Who Says What To Whom Over What Channel With What Effect Model, Paul J. Costanzo

Atlantic Marketing Journal

The author describes a project using a classic communication and attitude-change model and explains how instructors teaching a course in promotional strategy, advertising, or integrated marketing communications can use it to help students better understand the critical elements of an effective advertisement. The author provides an overview of the research on the classic model and describes how the model is still useful today. One benefit for the instructor who adopts this project in their respective course is that students are required to synthesize knowledge of the model with information provided in the current advertising literature and then use this knowledge …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …

The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning

Journal of Global Initiatives: Policy, Pedagogy, Perspective

As advances in communication technologies (CT) continue to shape modern life, it is critical study abroad professionals and faculty leaders contemplate the ways in which such technologies impact study abroad. This essay provides an argument for the value and utility of such contemplation through an in-depth examination of a short-term, faculty-led study abroad program and the three faculty who lead it. The authors provide reflective summaries of their own experiences with CT and study abroad and discuss the ways in which changes in CT resulted in changes to their own study abroad program including the integration of CT into academic …

Building Collaborative Reference And Instructional Services For Distance Education Students, Angela P. Whitehurst, Carolyn N. Willis

The Southeastern Librarian

To meet the needs of rigorous educational programs, academic libraries must make a commitment to serve growing distance education (DE) populations. Students who participate in distance education are typically older, nontraditional students with unique characteristics who need special services provided by their university library in order to obtain an education equal to their on-campus counterparts. Creating a successful reference and instructional service for distance education students not only takes planning, collaboration, and assessment, but also requires knowing your audience, constantly experimenting with new technologies, expecting the unexpected, and being ready to problem-solve at a moment’s notice. In this article, the …

Promoting Your School Library’S Services With An E-Mail Newsletter, Roxanne M. Spencer

The Southeastern Librarian

In this age of competing services and resources, school libraries constantly look for ways to promote their services and engender excitement among students. From book fairs to literature circles to guest lecturers, the evolving school library media center must continually showcase its services. Librarians have often been hesitant to promote their services, but necessity has forced us all to become more marketing oriented. The library newsletter offers one inexpensive, non-aggressive, but effective way to reach out to fellow teachers, administrators, and students and parents.

Off The Shelf And Into The Classroom: Working With K-12 Teachers To Integrate Digitized Collections Into Classroom Instruction, Tara Zachary Laver

The Southeastern Librarian

Thanks to a grant funded by the Institute of Museum and Library Services, the Special Collections Department of LSU Libraries and the LSU digital library have been digitizing, cataloging, and making available via the World Wide Web selected documents and publications from the era of the Louisiana Purchase held by LSU and the New Orleans City Archives. A goal of the grant was to enhance K-12 teaching and learning by working with Louisiana teachers to integrate the use of the digital collection into their classroom activities. The digital collection’s availability on the web would also give access to any teacher, …