Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Mere Mention Of Asians In Affirmative Action, Jennifer Lee, Van C. Tran

Publications and Research

Presumed competent, U.S. Asians evince exceptional educational outcomes but lack the cultural pedigree of elite whites that safeguard them from bias in the labor market. In spite of their nonwhite minority status, Asians also lack the legacy of disadvantage of blacks that make them eligible beneficiaries of affirmative action. Their labor market disadvantage coupled with their exclusion from affirmative action programs place Asians in a unique bind: do they support policies that give preferences to blacks but exclude them? Given their self- and group interests, this bind should make Asians unlikely to do so. We assess whether this is the …

Symptomatic Leadership In Business Instruction: How To Finally Teach Diversity And Inclusion For Lasting Change, Linda L. Ridley

Publications and Research

Are business faculty complicit in mythologizing business concepts by ignoring historical precedence?

The refusal to examine in totality the history of discrimination and racism allows us to perpetuate a mythology of white supremacy that is enhanced through impotent diversity programs repeated throughout corporate America. This paper examines the importance of demythologizing the business curriculum through symptomatic thinking, which allows faculty and students to untangle the quagmire of diversity and inclusion in corporate America. Students are thereby equipped with tools for behavior transformation in the workplace that uses a symptomatic, rather than symbolic approach, to decision making and problem solving.

Reinventing The Wheel Of Teaching Business? Learning In The Academic Classroom - The Case Of The Business Consulting Course, Francesco R. Frova

Dissertations, Theses, and Capstone Projects

The purpose of this study is to use the case of the Business Consulting course to demonstrate and enhance the significance of the application of effective and experiential learning in the academic classroom. Three Learning Theories are considered: Classical, Social, and Experiential Learning. Principles of effective learning and learning goals are described, and are looked at through the description of a Business Strategy and Business Consulting courses run in a US North-Eastern public university. The Business Consulting course is then compared with a standard lecture course and a course that uses case studies to demonstrate how the learning goals can …

Reflections From A Former Executive Director, Jill Dolan

Center for LGBTQ Studies (CLAGS)

I joined CLAGS as a board member in 1994, at a transitional moment in its history. The grassroots activist project that Marty Duberman had started in his living room had been recognized as one of CUNY's Research Centers for only a short time at that point, and many people on the board struggled with what it meant to be institutionally affiliated. The board had grown from people Marty knew personally to a broader group of gay and lesbian scholars (or simply scholars working on gay and lesbian issues) recommended by others. For example, I was brought to the board by …