Open Access. Powered by Scholars. Published by Universities.®

Education Commons

Open Access. Powered by Scholars. Published by Universities.®

Business

Journal of Executive Education

Brand Image

Articles 1 - 1 of 1

Full-Text Articles in Education

University Image And Its Relationship To Student Satisfaction: Case Of The Holy Spirit University Of Kaslik, Lebanon, Nehme M. Azoury, Lindos E. Daou, Charbel M. El Khoury Jul 2013

University Image And Its Relationship To Student Satisfaction: Case Of The Holy Spirit University Of Kaslik, Lebanon, Nehme M. Azoury, Lindos E. Daou, Charbel M. El Khoury

Journal of Executive Education

This work focuses on the study of the university’s image with the aim of explaining the components of image and attributes of student satisfaction. Our study investigates the relationships between the different components of the university image and to what extent they may affect the students’ satisfaction. Hypotheses were drawn setting the relationships between the affective, cognitive and overall image in relation with satisfaction. The results of the empirical work carried out on a representative sample of 200 students studying at Holy Spirit University of Kaslik (USEK) demonstrate that the cognitive component of image is an antecedent of the ...