Education Commons^™

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Organizational Leadership : A Study Of The Perceptions Of Servant Leadership Practices And Beliefs, And Its Implications For A Private Christian Institution Of Higher Education In Brazil, Jose Iran Miguel

Dissertations

Purpose. This study verified the perceptions of the workers of Brazil Adventist University (UNASP) regarding the beliefs and practices of servant leadership by using data collected online through the instrument called the Organizational Leadership Assessment (OLA), focusing on six key areas of organizational health, according to three independent variables, which are leadership categories, campus, and gender.

Method. As a quantitative comparative study, the relationship between dependent and independent variables was determined by means of a one-way multivariate analysis of variance (MANOVA) and a 2 by 3 factorial design in order to observe significant differences and interactions between variables. …