Tourism and Travel Commons^™

A Review Of River And Small Ship Cruising In The Mid-Atlantic, Northeastern United States, And Eastern Canadian Markets, Mark Mitchell, Michael Dowd, Paul Clark

Atlantic Marketing Journal

Currently, there is a lack of cruise industry related articles in the tourism, business, and marketing literature. This manuscript provides an overview of river and small ship cruise activity in the Mid-Atlantic, Northeastern United States and Eastern Canada in three geographic clusters and waterways: (1) Mid-Atlantic Coast; (2) New England Coast and Canadian Maritimes; and (3) Eastern Canada & the Saint Lawrence Seaway. The existing cruise options in each market are identified. The operating characteristics of this region that aid and challenge cruise operators are then explored. Finally, the Product-Market Growth Matrix is used to present growth strategies available to …

Modeling Austrian Consumer Responses To A Vignette Television Commercial Drama For A Vacation Resort Destination, Ozcan Kilic, Michael Stoica, Andreas Nachbagauer, Darryl Miller

Atlantic Marketing Journal

Abstract- This project involved the formulation and test of a model of Austrian consumers' cognitive and affective responses to a vignette television commercial drama for a vacation resort area, the Halkidiki region of Greece. Results indicate that response to the commercial was both cognitive and affective with sympathy and empathy, mediating the influence of verisimilitude on attitudes toward the ad and brand. These results were consistent with what was expected from a sample of consumers from a low power distance and moderate individualistic culture such as Austria. Results suggest that to promote tourism services effectively, a commercial's production value and …

Using Multiple Data Sources For Customer Satisfaction Analyzing: A Sentimental Approach, Jhanvi Vyas

Master of Science in Information Technology Theses

The effectiveness of data and data providers in marketing has created a hype in the marketing world. Businesses often face a divided approach because of the increasing volume of data collected through a variety of data channels. This results in marketers often facing problems in acquiring precise market data for analysis. The correct techniques and knowledge required to integrate all the available sources for acquiring proper analytical results are yet to be specifically known. There is no universally accepted technological methodology when it comes to integrating data sources for market analysis, but there are a few business concepts that can …

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.

Modeling Green Ebusiness Adoption Among Small And Medium Tourism Enterprises In Tanzania, Juma James Masele

The African Journal of Information Systems

This study was set to model Green eBusiness adoption among SMTEs in Tanzania, right from sourcing, operations, and to end-of-life-management. The study employed the use of Structural Equation Modeling (SEM) to analyze quantitative data collected from 240 respondents selected from 80 SMTEs in Dar es Salaam, Kilimanjaro, Arusha, and Zanzibar, who were in operations for at least three years. Although there were twelve hypotheses formulated, only seven hypotheses (with constructs Self-Efficacy, Effort Expectancy, Facilitating Conditions, Coercive Pressures, Intention to Use both to commitment and to Green eBusiness, and Commitment towards Green eBusiness adoption) were revealed significant. Others (with constructs Performance …

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim

Atlantic Marketing Association Proceedings

No abstract provided.

Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park

Atlantic Marketing Association Proceedings

No abstract provided.

A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff

Atlantic Marketing Association Proceedings

No abstract provided.

Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.

Book Review - Dixie Highway: Road Building And The Making Of The Modern South, 1900-1930, Rebecca Rose

Georgia Library Quarterly

No abstract provided.

Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Association Proceedings

The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.

In the United States, this industry is massive.

All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy

Atlantic Marketing Association Proceedings

Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.

A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack

Atlantic Marketing Association Proceedings

When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Association Proceedings

Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …

Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields

Atlantic Marketing Association Proceedings

The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting …

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).

A Research Agenda For Advancing The Marketer's Understanding Of Ethical Consumption In A Post-Modern World, Julie M. Pharr

Atlantic Marketing Association Proceedings

The attribution of moral significance to the choice of everyday consumer goods may well mean that personal consumption is increasingly viewed as an ethical exercise and not simply an economic transaction.

Consumer behavior has emerged as an important moral battleground in the 21^st century. Those in doubt of this statement need look no farther than their local Catholic church. In a church encyclical released 06.18.15, Pope Francis called for radical transformation not only of global politics and economics but of individual lifestyles in the battle to confront the environmental deterioration of Earth. An encyclical is a document that serves …

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …

Multi-Stakeholder Assessment Of A Mobile And Temporarily Interconnected Systems Prototype: People-First Tourism, Fay Cobb Payton, Duarte Morais, Ernie Heath

The African Journal of Information Systems

While tourism has often been proposed as a mechanism for equitable and sustainable development in developing countries, most destination communities remain relegated to the role of passive “tourees” who are unable to participate in economic opportunities often controlled by tourism retail monopolies. Guided by information systems (IS) research on mobile and temporarily interconnected systems (MTIS), this work examines the ubiquitous nature of information services for users on the move. That is, users that are largely dependent on mobile telephones and temporary tourism services. Stakeholder interviews included local South African micro-entrepreneurs from under-resourced rural and peri-urban communities and other national and …

How To Increase Tourism In The Republic Of Georgia?, Kamal Fatehi, Murat Doral

Faculty and Research Publications

The Georgian economy is based on open trade and capitalistic growth model centered on free flow of goods and services and capital. This free market environment is complemented by a democratic political system which renders the status of Georgia as a modern "market-democracy" in the global economic and political order. Georgia is one of a handful of countries which was able to transition successfully from a centrally planned economy into a market based system and from one party communism into a multi-party democracy through the well-known "rose revolution". Georgia, like other emerging economies, has the long-term goal of raising the …

Ecotourism In Dominica: Studying The Potential For Economic Development, Environmental Protection And Cultural Conservation, Vanessa Slinger-Friedman

Faculty and Research Publications

Over the last 20 years, the government of the small Caribbean island nation of Dominica has pursued the development of ecotourism on the island. The hope is that this industry will promote dispersed economic development while providing environmental protection and cultural conservation. However, not enough has been done to determine whether or not the industry is achieving the desired results. To this end, this study explores the growth of the tourism industry on Dominica and shows that, while not perfect, ecotourism is providing some definite benefits to the island in this regard.