Sports Management Commons^™

From Fan Avidity To Nil Ramifications: An Assessment Of The Attitudes Held By American University Students On An Array Of Sports Issues, Sam Fullerton, Tammy Mccullough

Association of Marketing Theory and Practice Proceedings 2024

A sample of 667 students drawn from seven universities in various regions of the United States provided feedback regarding 11 specific sports-related issues. These issues include the new NIL rules, fan avidity, and athlete compensation along with several other issues that are commonly addressed in the popular media. Means and percentages were used to derive aggregate measures for the respondents, and the same measures were used to assess the responses based upon one’s gender. For all 11 variables under scrutiny, a statistically significant difference was documented for the two gender-based groups. Thus, it is apparent that the market of intercollegiate …

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

Statistical Analysis And Machine Learning To Improve League Championship Series Teams, Alexander Gilles

Electronic Theses, Projects, and Dissertations

ABSTRACT

One area for further study in Esports is the use of advanced analytics from a performance standpoint. This culminating experience project sought to find and implement effective performance analytics techniques, using the most popular Esport (League of Legends) as its subject. The research questions asked are (Q1) How do champions, players, and their associated in-game variables impact the results of League of Legends matches? (Q2) How can machine learning algorithms be implemented to utilize descriptive and predictive analytics for League of Legends most effectively? Additionally, while not an element of the analysis and machine learning model, it is important …

Dynamic Connection Of Mental Health And Sports In College, Terrence Jordan, Mckinley Egland-Young, Kendrick Maynor Jr.

Research and Scholarship Symposium Posters

Throughout universities around the world, every day, the mental health of college students is tested. Specifically, collegiate athletes may feel uncomfortable, or uncertain seeking out resources to assess their overall mental health. There are numerous reasons athletes may be either comfortable or uncomfortable seeking out these resources. Some reasons can include being seen as a sign of weakness, there being no resources for athletes, or they are uncertain about what resources are available to them. The researchers chose to investigate the mental health of two different sports teams at a university. Specifically, the researchers explored these athletes and their mental …

The Perceived Impact Of The New Rules Regarding Name, Image, And Likeness (Nil) In Intercollegiate Sports, Sam Fullerton, Ron Wade, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2023

New rules allow college athletes to earn significant income from a multitude of activities common among professional athletes. These activities include allowing athletes to profit from the sale of intellectual properties that bear their name, image, or likeness (NIL); additional opportunities include blogs, social media posts, camps, and autograph sessions. Early perceptions of the impact of these new NIL rules have been far from unanimous. A sample of 404 students from five American universities provided feedback regarding their perceptions of nine NIL-related considerations: the impact that the new NIL rules have had on college sports, if the athletes benefit, whether …

The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss

LSU Master's Theses

This study explores the unique intersection of the law and the theories of communication related to a student athlete’s ability to receive compensation based off their name, image, and likeness (NIL). The purpose of this study is to understand the future of NIL legislation application as it relates to emerging media and student-athletes’ privacy interests in order to better understand influencer marketing and the impact new legislation will have on student-athlete brand deals. Through a series of semi-structured, in-depth interviews, I explored industry trends in NIL as it relates to brand partnerships and advertising, focusing on key players, methods, and …

Testing Efficiency In Nhl Betting Markets, Charles Luxton, Joshua Spizman, David Moore

Honors Thesis

The efficiency of markets is a prominent topic in the field of finance. Market efficiency has been thoroughly examined across many subsectors of finance; however thus far, existing research has sparsely covered the increasingly prominent sports betting market. This market is currently valued at roughly $10B per year (Grandview). In this article, we evaluate the efficiency of sports betting markets, using NHL betting lines and results from 2015-2020 to create a multivariate probit model which tests the market’s efficiency. Using a multivariate probit model to identify NHL money line bets with a relatively high probability of success compared to their …

The Impact Of Transfer Spending In Expediting Improvement Of On-Field Performance Of English Premier League Clubs, Brendan Merten

Senior Theses

This thesis analyzes transfer spending and performance data from English Premier League football clubs participating in the 1992-2021 seasons of the English Premier League using regression analysis and Granger causality analysis. The analysis attempts to extend existing research that indicates a significant causal relationship between transfer spending and performance. I then speak to the sustainability of transfer spending necessary to improve performance over a specified length of time. Further discussion considers implications of Financial Fair Play regulations and explores relevant case studies of Blackburn Rovers, Manchester City, Chelsea, Leicester City, and Newcastle United.

A Call For Transparency In Sports To The Government Of Puerto Rico, Karla V. Aponte

St. Thomas Law Review

Much like a state, Puerto Rico is self-governed, but cannot interfere with federal law. However, sports federations in Puerto Rico are not governed by the existing applicable federal law. Sports federations are avoiding most of the strict regulations imposed by federal acts, mainly because Puerto Rico has its own Olympic identity, and is recognized by the International Olympic Committee as a separate country. As a result, the language on the federal acts has been interpreted to only apply to those organizations representing the United States. Because of this, federations avoid strict auditing procedures, and other regulations, which consequently have deterred …

Problems Of Training Qualified Personnel For The Sphere Of Physical Culture And Sports, Abdimalik Nurullaevich Shopulatov

Eurasian Journal of Sport Science

Purpose: To study the issues aimed at increasing the knowledge and experience in the effective use of physical culture and sports in the restoration of public health, as well as to analyze the work being done to train qualified personnel in the field of physical culture and sports and identify problems.

Methods: Methods such as analysis of scientific and methodological literature, pedagogical observation, questionnaire were used in the study.

Results: From the research it was revealed that today it is important to develop the knowledge of the population on physical education and sports, that is, to create educational and scientific …

Sporting Excellence And Ns: Abiding Principles For Rite Of Passage For Singaporean Sons, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

In a commentary, SMU Associate Professor of Law Eugene Tan discussed how strict criteria for long-term national service (NS) deferment are necessary and fair to preserve universality and equity for all national servicemen, and must be applied without fear or favour. He explained the principles undergirding NS and gave examples of athletes achieving sporting excellence alongside fulfilling NS duties.

Tackling The Critical Question Of Schooling’S Ns Deferment After His Poor Tokyo Olympics Performance, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

In a commentary, SMU Associate Professor of Law Eugene Tan, who was team manager of Singapore’s 2004 Athens Olympics national swim team, discussed the critical question of Singapore’s sporting icon Joseph Schooling’s National Service (NS) deferment after his subpar performance at the Tokyo Olympics. Joseph has been on long-term NS deferment since 2014. Assoc Prof Tan noted that what is at stake is the integrity of long-term deferment, and the precedent-setting decision calculus which would come under intense scrutiny.

Tokyo 2020: A Tale Of Two Cities, Tan K. B. Eugene

Research Collection Yong Pung How School Of Law

In a commentary, SMU Associate Professor of Law Eugene Tan, who was a team manager at the 2002 Busan Asian Games and 2004 Athens Olympics, discussed the Olympics Tokyo 2020 and how it showed indomitable human spirit amid the pandemic. Assoc Prof Tan also discussed and explored how Singapore can develop sustainable pathways that would enable our athletes to continue having competitive sporting careers into their late 20s and 30s.

The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard

Honors Program Theses and Projects

In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …

Practical Results And Actual Problems Of Professional Retraining And Advanced Training Of Specialists In Physical Culture And Sports, Ilhomjon Akhmedovich Tursunaliev

Eurasian Journal of Sport Science

Aim: The article reveals the essence of the Center Of Scientifically-Methodical Providing For Retraining And Professional Development Of Specialists In Physical Culture And Sport, and the practical work carried out in its branches for professional retraining, advanced training of specialists in physical culture and sports, as well as current problems waiting to be solved in this area.

Methods: For our part, the following method was used in the article, including the Center Of Scientifically-Methodical Providing For Retraining And Professional Development Of Specialists In Physical Culture And Sport for 2018-2020 and its branches developed a comparative analysis of the number of …

The Business Of The Nba Could Be Changed Forever Because Of The Coronavirus, Korey S. Matthews

Capstones

This project explores the possible changes that the NBA could make to help its business thrive after the coronavirus pandemic. The pandemic has caused the league to lose revenue, and because of this, new business practices could be put in place to help the league recoup some of the revenue that it has lost. These practices could also help the league grow in the future. In this project, you will hear from experts that will give their opinion on new avenues that the NBA could look to gain revenue from. You'll also hear from fans about their view of the …

Applying The Data: Predictive Analytics In Sport, Anthony Teeter, Margo Bergman

Access*: Interdisciplinary Journal of Student Research and Scholarship

The history of wagering predictions and their impact on wide reaching disciplines such as statistics and economics dates to at least the 1700’s, if not before. Predicting the outcomes of sports is a multibillion-dollar business that capitalizes on these tools but is in constant development with the addition of big data analytics methods. Sportsline.com, a popular website for fantasy sports leagues, provides odds predictions in multiple sports, produces proprietary computer models of both winning and losing teams, and provides specific point estimates. To test likely candidates for inclusion in these prediction algorithms, the authors developed a computer model, and test …

Antitrust Changeup: How A Single Antitrust Reform Could Be A Home Run For Minor League Baseball Players, Jeremy Ulm

Dickinson Law Review (2017-Present)

In 1890, Congress passed the Sherman Antitrust Act to protect competition in the marketplace. Federal antitrust law has developed to prevent businesses from exerting unfair power on their employees and customers. Specifically, the Sherman Act prevents competitors from reaching unreasonable agreements amongst themselves and from monopolizing markets. However, not all industries have these protections.

Historically, federal antitrust law has not governed the “Business of Baseball.” The Supreme Court had the opportunity to apply antitrust law to baseball in Federal Baseball Club, Incorporated v. National League of Professional Baseball Clubs; however, the Court held that the Business of Baseball was not …

Hosting The Fifa World Cup: An Economic Analysis Of How The World Cup Has Impacted The Economy Of A Developed And A Developing Nation, Juan Borga

Undergraduate Theses and Capstone Projects

This thesis is a microeconomic study of the economic impact hosting the FIFA World Cup can have on both a developed and developing nation. I will examine the economies of Germany and Brazil, three years prior and three years after hosting the tournament in 2006 and 2014 respectively. The pressures imposed by the Fédération Internationale de Football Association (FIFA) require significant monetary investments for the World Cup to be considered successful, but have countries been allocating their resources effectively? The purpose of this thesis is to determine the extent to which it is economically advantageous for a nation to host …

Revisiting The Beneficiaries Of The Scotus Ruling Striking Down Paspa, Sam Fullerton, Ronald Dick, Michael Mccall

Association of Marketing Theory and Practice Proceedings 2020

A Supreme Court ruling in 2018 essentially rendered restrictions on sports gambling to run counter to states’ rights, thus in conflict with the Constitution of the United States. As a consequence, 13 states and the District of Columbia now have legalized sports gambling. Initial research into the consequences of this ruling identified 12 potential beneficiaries. Subsequent research entailing an assessment of new literature and a survey of executive opinion involving a number of marketing executives who work within the field of sports marketing expanded the findings from the earlier study. This extension of the preliminary study found 14 beneficiaries rather …

The Perpetuation Of Nineteenth Century Amateurism As A British Virtue In Modern Olympic Track & Field, Katrina Marie Smith

CGU Theses & Dissertations

This thesis explored the financial plight of modern track and field from a historical perspective. Historically, track and field was governed by organizations originally founded on the concept of amateurism. These organizations included the International Olympic Committee, the International Amateur Athletic Federation (now called World Athletics), the Amateur Athletic Union, Amateur Athletic Association, and amateur athletic clubs of Britain. From the mid-nineteenth century to the 1970s, amateurism dominated track and field worldwide beginning in Britain. In order to understand the financial structure of track and field historically, this thesis endeavored to examine amateurism as a British virtue.

2019-2020 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Back To Beijing: The Future Of The Olympic Games, Jennifer Maynard

Marriott Student Review

Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.

The Value Of A Sports Franchise: The Influence Of Coaches, Fans, And Players, Montgomery Gray

Sacred Heart University Scholar

This article examines existing data to consider the factors that go into the valuation of a sports franchise. Rather than assuming a narrow monetary calculation, I argue for a broader perspective that includes the often incalculable influence of coaches, fans, and players.

Child Sport Fan Behavior: An Examination Of The Effects Of Socialization, Branding, And Alternatives On Children’S Psychological Connections To Sports Teams, Katherine Rose Nakamoto Reifurth

Theses and Dissertations

This three-study dissertation focuses on child fans of professional sport teams and the ways in which they become fans and attach themselves and connect to these sport brands. In Study 1, the researchers focused on the socialization into fandom of young children and the effects of communities and the game-day environment on this socialization utilizing qualitative observations and interviews with children ages 6 to 14 and resulted in an expanded understanding of the dame-day aspects that attract and excite children most. In Study 2, the researchers focused on the aspects of a new team’s brand that children ages 5 to …

The Value Of Sports Teams: The Influence Of Coaches, Fans, And Players On Value, Montgomery Gray

Writing Across the Curriculum

In this paper, I argue that the true value of a team comes from the coaches, fans, and players. These are the people who influence the monetary and competitional success of a team, so are the ones who affect the value the most. Growing up, I have always been a part of a sports team and have cheered for multiple professional teams across numerous sports, but I have always questioned how a team should be valued. I have also always been in business, so I believed that the monetary value was a good source but have found that it goes …

Managing The Business Of Soccer: A Conceptual Framework, Sten Söderman, James Santomier

WCBT Faculty Publications

In recent years soccer (i.e., European football) has experienced rapid globalization, primarily due to increased integration of sponsorship agreements, foreign investment, private equity, digital media technologies and effective executive leadership. Manchester United, Liverpool, Paris Saint-Germain, and other high-level European soccer clubs are now owned or managed by investors, with the ostensible objective of generating ancillary benefits or significant profits. Historically, however, the ownership of unprofitable and often relegated soccer clubs was overwhelmingly in the hands of wealthy sport enthusiasts as sole proprietors. Given the recent and often dramatic changes in the business of soccer, the primary purpose of this chapter …

Are The Public Subsidies Of Professional Sports Stadiums Worth The Cost Of Building Them?, Spencer Abraham

CMC Senior Theses

The results generated by this research argue that, in the future, communities should take into account crime and other social costs as they analyze the merits of investing in new sports complexes and that a failure to consider these factors could constitute a serious dereliction on the parts of the public officials who are ultimately responsible for new facility investment decision making. Moreover, both this research and previous studies of the economic effects of new sports facilities, strongly indicate that public entities considering funding new facilities do a more in depth independent study of the likely economic consequences of their …

Recruiting Process: The Decision Is Now, Joshua Michels

Sport Management Undergraduate

The college athletic recruiting process is one cluttered with many different factors. Studies have analyzed institutional and social factors impacting a prospective student-athletes’ recruitment process. However, little research has explored recruiting from an athlete’s perspective on how they make their college decision. This study aimed to investigate the most influential factors in a Division III student-athlete’s college decision based on the college recruiting process. The purpose of conducting this research is to highlight and identify the factors that student athletes consider in regards to their recruiting process, and the school they later choose to attend and continue their athletic careers. …

College Athletics And The Money Behind It, Ryan Henderson

Sport Management Undergraduate

College athletic departments desire the positive attention that is garnered through playoff appearances and championships. Programs believe that if they spend more, they will win more, and gain footing on the national stage. This theory is supported by the tens of millions of dollars currently being spent in college sport. However, this theory is largely untested. Tens of millions of dollars are being spent by college athletic programs to put their teams atop of the national standings. With so much money being spent, programs expect to see results, whether that is playoff appearances or championships, schools want positive attention. This …