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Articles 1 - 13 of 13
Full-Text Articles in Sports Management
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche
Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche
Masters Theses
The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …
Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz
Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications
The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic …
Loyalty Program Effectiveness: An Examination Of Mainstream And Niche Sport Fan-Team Relationships, Lisa S. Rufer
Loyalty Program Effectiveness: An Examination Of Mainstream And Niche Sport Fan-Team Relationships, Lisa S. Rufer
Theses and Dissertations
The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty programs. Since there are two major defined sport levels, differences were explored across niche and mainstream sport organizations. Using relationship marketing as the theoretical framework, participants (n = 678) were administered a 55-item instrument that included revised relationship quality and fan engagement scales. Quantitative data were used to run confirmatory factor analyses, analyses of …
Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley
Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley
Sport Management Faculty Publications
The purpose of this study was to develop a survey instrument “Attitude toward Women’s Sports (ATWS) Scale” to measure attitude toward women’s sports, and seek various validity and reliability evidences for the instrument. First, item pool of ATWS scale was reviewed by subject matter experts to collect evidence on content validity of the instrument and to refine the instrument. Second, items were tested with two pilot studies to assess effectiveness of the items within the ATWS scale by performing item analyses. Total of 49 items were deleted in two pilot studies as a result of item analyses. The remaining items …
Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried
Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried
Sport Management Faculty Publications
The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the Analytics Department …
I Am Distinctive When I Belong: Meeting The Need For Optimal Distinctiveness Through Team Identification, Michael M. Goldman, S. Chadwick, D. C. Funk, A. Wocke
I Am Distinctive When I Belong: Meeting The Need For Optimal Distinctiveness Through Team Identification, Michael M. Goldman, S. Chadwick, D. C. Funk, A. Wocke
Sport Management
The development of stronger team identity has previously been explained through the social identity aspect of belonging. Although this has contributed much to our understanding of sport fans, it has neglected an alternative explanation for team identity, specifically the search for distinctiveness. How then do fans develop stronger team identity by 'standing out' as opposed to 'fitting in'? This paper provides evidence of seven identity management strategies used by fans with a strong psychological connection to their chosen team. Saturation sampling was employed to interview 29 South African rugby union fans via semi-structured interviews, followed by a directed approach to …
Examination Of Women’S Sports Fans’ Attitudes And Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Examination Of Women’S Sports Fans’ Attitudes And Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Sport Management Faculty Publications
To date, few studies have focused on understanding fans of women’s sport, which is especially true with regard to consumption intentions. This study was undertaken to 1) examine fans’ attitudes toward women’s sports, including both cognitive and affective evaluations as related to consumption intentions; 2) identify salient product attributes of women’s sports related to fans’ consumption intentions; and 3) examine group differences on attitudes. Multiple regression analysis and multivariate analysis of variance were conducted to address the research questions. Results of the study revealed that both cognitive and affective aspects of attitude were predictive of women’s sport fans’ consumption intentions. …
Intangible Benefits Of Team Identification, And The Factors Which Generate It, Toward Intercollegiate Athletic Programs In Students' College Adjustment, Junmo Sung
Graduate Theses and Dissertations
Intercollegiate athletic programs have been used to facilitate Social interactions between students within the complex nature of the college environment. In particular, many researchers have discussed the benefits of intercollegiate athletic programs in higher education, examining positive aspects of team identification such as the enhancing sense of belonging, personal self- esteem, happiness, and decreasing stress, anxiety, depression, and loneliness in Social life. With the benefits of the program, it is important to scrutinize the benefits of intercollegiate athletic programs in students’ college adjustment in higher education. Therefore, the goal of this dissertation was to provide better understanding of the intercollegiate …
A Process Model Of Sport Fan Detachment, L. Martin, Michael M. Goldman
A Process Model Of Sport Fan Detachment, L. Martin, Michael M. Goldman
Sport Management
Within the field of sport marketing, scholarship to date has predominantly focused on the drivers of fan loyalty and allegiance, and the motivational aspects of fan behavior, at the expense of understanding the deterioration of the relationship between the sport consumer and sport team. Previous customer-brand relationship literature was integrated to propose and test a model of sport fan detachment. A qualitative study of lapsed season ticket holders was conducted to gain a deep understanding of the fan’s individual lived experience. The findings contribute a four-part sequential process of a breakdown trigger, iterative decline, disengagement incident, and exit phase, to …
Sociotechnical Consumption: A Digital Story Of Empowerment And Social Consumer Experiences, Mujde Yuksel
Sociotechnical Consumption: A Digital Story Of Empowerment And Social Consumer Experiences, Mujde Yuksel
Doctoral Dissertations
Digital technologies have become a ubiquitous element in contemporary consumption practices. Consumers shop online, take online classes, play fantasy sports, date online, have virtual personal trainers in their phones and even live virtual lives. How do such digital experiences integrate into and reflect upon consumption experiences in the material world? In this dissertation, I propose a theory of sociotechnical consumption that explores this relationship through the digital empowerment (technical) and social interaction (social) elements embedded in consumer products and services in digital spaces. Accordingly, I extend the concept of sociotechnical to the study of consumer behavior, advocating the perspective that …
Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan
Social Media And Prosumerism: Implications For Sport Marketing Research, James Santomier, Patricia Hogan
WCBT Faculty Publications
Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies.
High Profile Athlete Endorsements Vs Doping In Sports, Yanni D. Afthinos, Terry Furst
High Profile Athlete Endorsements Vs Doping In Sports, Yanni D. Afthinos, Terry Furst
Yanni D Afthinos
No abstract provided.