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Articles 1 - 11 of 11
Full-Text Articles in Sports Management
When Virtual Spaces Meet The Limitations Of Traditional Sport: Gender Stereotyping In Nba2k, Lindsey Darvin, Ceyda Mumcu, Ann Pegoraro
When Virtual Spaces Meet The Limitations Of Traditional Sport: Gender Stereotyping In Nba2k, Lindsey Darvin, Ceyda Mumcu, Ann Pegoraro
Sport Management Faculty Publications
Video games have continued to increase in popularity. While the growth has been substantial, representation and acceptance of women throughout gaming environments, including those with traditional sport influences such as NBA2K, a basketball simulation game, have been lacking. Recently however, the NBA2K franchise added Women’s National Basketball Association (WNBA) player avatars to the NBA2K20 game. While this recent inclusion of WNBA avatars may be a great step in improving upon the concerning state of inclusion and representation of women throughout gaming, the reactions to and receptions of this change have not been fully explored. As a result, the current investigation, …
Use Of Decision Tree Model In Sport Management, Ceyda Mumcu, Kimberly L. Mahoney
Use Of Decision Tree Model In Sport Management, Ceyda Mumcu, Kimberly L. Mahoney
Sport Management Faculty Publications
When individuals need to make a decision, they often face alternatives and some uncertainty. Identifying alternatives and anticipating outcomes in a systematic way provides value in better decision-making. Decision trees help to clarify the choices, risks, monetary gains, and other information involved in the decision. As a result, managers can make an informed decision when choosing the alternative that provides the best net gain and whether the net gain is worthwhile to pursue. As such, this case presents a scenario in which the sport marketing manager of the local sports commission is working with the convention center to bring a …
Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh
Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh
Sport Management Faculty Publications
While previous research has established a clear connection between attitudes and consumption intention for men’s spectator sports (Dwyer, 2013; Lim, Martin, & Kwak, 2010; Mahony & Howard, 1998; Mahony & Moorman, 1999; Mahony & Moorman, 2000), the attitude-consumption intention relationship has not been studied in the women’s collegiate sports context. The purpose of the current study was to investigate consumer’s attitudes towards women’s collegiate basketball, examine the impact of the components of attitude on consumers’ future consumption intentions, and assess the differences in attitude and consumption intention based on gender and past consumption behavior. Findings supported the Two-Component Model of …
Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley
Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley
Sport Management Faculty Publications
The purpose of this study was to develop a survey instrument “Attitude toward Women’s Sports (ATWS) Scale” to measure attitude toward women’s sports, and seek various validity and reliability evidences for the instrument. First, item pool of ATWS scale was reviewed by subject matter experts to collect evidence on content validity of the instrument and to refine the instrument. Second, items were tested with two pilot studies to assess effectiveness of the items within the ATWS scale by performing item analyses. Total of 49 items were deleted in two pilot studies as a result of item analyses. The remaining items …
Are Fans Proud Of The Wnba's Pride Campaign?, Ceyda Mumcu, Nancy Lough
Are Fans Proud Of The Wnba's Pride Campaign?, Ceyda Mumcu, Nancy Lough
Sport Management Faculty Publications
In May 2014, the Women’s National Basketball Association (WNBA) launched its Pride campaign and became the first professional sport league in the US to explicitly reach out to gay fans. As the public opinion toward homosexuality has been changing, sport marketers need to understand how to reach and respond to heterosexual and gay fans without alienating one or the other. The purpose of this study was to investigate heterosexual and lesbian, gay, bisexual, and transgender (LGBT) fans’ attitudes toward the Pride campaign, and the impact of fandom, attitude toward the Pride campaign and sexual orientation on consumption intentions. One-way ANOVAs, …
Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried
Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried
Sport Management Faculty Publications
The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the Analytics Department …
Examination Of Women’S Sports Fans’ Attitudes And Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Examination Of Women’S Sports Fans’ Attitudes And Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Sport Management Faculty Publications
To date, few studies have focused on understanding fans of women’s sport, which is especially true with regard to consumption intentions. This study was undertaken to 1) examine fans’ attitudes toward women’s sports, including both cognitive and affective evaluations as related to consumption intentions; 2) identify salient product attributes of women’s sports related to fans’ consumption intentions; and 3) examine group differences on attitudes. Multiple regression analysis and multivariate analysis of variance were conducted to address the research questions. Results of the study revealed that both cognitive and affective aspects of attitude were predictive of women’s sport fans’ consumption intentions. …
Roar Of The Crowd: Noise-Related Safety Concerns In Sport, Robin Ammon, Kimberly L. Mahoney, Gil Fried, Khadija Al Arkoubi, Dale Finn
Roar Of The Crowd: Noise-Related Safety Concerns In Sport, Robin Ammon, Kimberly L. Mahoney, Gil Fried, Khadija Al Arkoubi, Dale Finn
Sport Management Faculty Publications
In sport the safety of staff, participants and spectators is of the utmost importance. Therefore, sport venue and event managers should take every precaution to address safety concerns while planning for and executing events or activities. While venue managers have a legal duty to protect fans and participants, federal regulations exist to ensure a safe workplace for all employees, including those at a sports event. This is a conceptual article intended to assist practitioners to identify potentially unexpected hazards within the work environment, as well as strategies to eliminate or manage them. The authors examine existing federal regulations, current research …
Killer Jobs: The Dark Side Of Being A Physical Education Teacher, Dale Finn, Robin Ammon, Kimberly L. Mahoney, Gil Fried, Khadija Al Arkoubi
Killer Jobs: The Dark Side Of Being A Physical Education Teacher, Dale Finn, Robin Ammon, Kimberly L. Mahoney, Gil Fried, Khadija Al Arkoubi
Sport Management Faculty Publications
The profession of physical education (PE) teacher involves a variety of risks. Most PE teachers or future teachers are aware of the risks associated with their students becoming injured. Sport law classes often discuss negligence, risk management, proper supervision, suitable equipment, appropriate instruction, proper matching of opponents, etc. The focus is primarily or exclusively on student safety. Rarely is the focus on the risks PE teachers face themselves. This article discusses the largely neglected topics of transportation, workplace violence, and slip/trip and falls, all of which are occupational hazards for PE teachers, potentially associated with serious injuries or death.
The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore
The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore
Sport Management Faculty Publications
The primary purpose of this study was to examine the work experience for paid, part-time event staff within public assembly facilities and posited the “employee sportsphere” as a more comprehensive approach to study the work experience of event staff. Specifically, this study explored event staff ratings of various aspects of the employee sportsphere, explored the relationship between the employee sportsphere and overall job satisfaction, and explored the relationship between overall job satisfaction and employees’ willingness to return to work. A census of paid, part-time event staff at a multipurpose public assembly facility (N = 406) generated a 70.2% response rate. …
Learning Sport Management, Jillian Mcniff, Gil Fried, Kimberly L. Mahoney
Learning Sport Management, Jillian Mcniff, Gil Fried, Kimberly L. Mahoney
Sport Management Faculty Publications
Sport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This article leads a fictitious student and faculty member through four years of the student’s educational adventure …