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Ranking The Elements Of Swot Matrix With The Approach Of Combining Gray Theory And Dematel Technique, Mahdi Saeedpoor, Abolfazl Kazzazi, Masoud Hadjarian Kashani, Amin Vafadar Nikjoo

Amin Vafadarnikjoo

SWOT analysis is one of the most influential tools by which managers can compare the information about the internal and external factors of organization and can use it with respect to the core strategy matrix, and offer a variety of possible strategies. This analysis with all its benefits for the organization does not provide a quantitative basis for identifying the most significant internal and external factors and the relationship between these factors with each other and the business. In other words, this analysis only deals with a few relationships between internal and external factors and ignore effects of other factors …