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Only Too Human: Understanding Health Insurance Markets When Consumers Lack Information, Jonathan T. Kolstad
Penn Wharton Public Policy Initiative
When the state and federal health insurance exchanges were introduced in 2013, much attention was paid to the logistics of their launch. Nearly a year later, policymakers should now be looking at a different question: how can we collect and use data from the exchanges to understand how consumers think about insurance choice, so as to make the exchanges function better?