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Gendered Language And Entrepreneurial Joiners, Mihwa Seong May 2022

Gendered Language And Entrepreneurial Joiners, Mihwa Seong

Electronic Thesis and Dissertation Repository

This dissertation explores the impact of gendered language in start-up job advertisements on the perceived attractiveness of start-ups among individuals (‘joiners’) interested in working for new firms. While entrepreneurship research has established the prominent role of entrepreneurial joiners in start-ups and the importance of building a gender-diverse team, we know relatively less about how start-ups can attract more women joiners. This dissertation seeks to investigate whether women’s ratings of the attractiveness of joining start-ups increases significantly when start-ups use more feminine language in place of male-centric gendered language. Compared to men, I theorize that women are more sensitive to the …


Pay Negotiations Differences In Men And Women How Gender’S Effect On Self-Advocacy Contributes To Sex Discrimination In Corporations, Laurel Mccabe May 2022

Pay Negotiations Differences In Men And Women How Gender’S Effect On Self-Advocacy Contributes To Sex Discrimination In Corporations, Laurel Mccabe

Information Systems Undergraduate Honors Theses

Sex discrimination comes in many shapes and colors, such as not wanting to hire pregnant women, passing women up for promotions because of their status of motherhood, women being more likely to be removed from their upper management positions when things go wrong compared to their male counterparts, and economic differences in negotiated outcomes based on gender. Sex discrimination is something organizations should be concerned with their participation in and facilitation of and examine, internally, how to diminish its effect on female employees. Organizations need to clarify that wages are negotiable and increase visibility into compensation plans, hiring, and promotions. …