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Full-Text Articles in Hospitality Administration and Management

Hospitality Management Graduates’ Perceptions Of Career Factor Importance And Career Factor Experience, Eric A. Brown, Susan W. Arendt, Robert Bosselman Oct 2014

Hospitality Management Graduates’ Perceptions Of Career Factor Importance And Career Factor Experience, Eric A. Brown, Susan W. Arendt, Robert Bosselman

Eric A. Brown

The purpose of this research was to examine the perceived importance and perceived experiences of career factors for hospitality management graduates and to examine differences in perceptions of hospitality graduates who left the hospitality industry with those who stayed. In addition, differences in perceptions between hospitality graduates and hiring managers were examined. Compared to those who had left the industry, hospitality graduates working in the hospitality industry indicated 11 factors were more important to them. Examples of these factors included having a career where graduates use their degree and a career with good promotion prospects. Graduates who left the hospitality …


Students׳ Willingness To Use Response And Engagement Technology In The Classroom, Eric A. Brown, Nicholas J. Thomas, Lisa Y. Thomas Oct 2014

Students׳ Willingness To Use Response And Engagement Technology In The Classroom, Eric A. Brown, Nicholas J. Thomas, Lisa Y. Thomas

Eric A. Brown

Increased use of student response and engagement systems in the collegiate classroom environment is a growing trend in hospitality education. However, faculties have expressed hesitance in adopting this technology due to apprehension of students. This purpose of this paper is to share the results of a survey given to undergraduate hospitality students at Iowa State University about their willingness and ability to use these systems. When analyzing the data from the 413 respondents, the results show students are in fact able and willing to use a classroom response and engagement system in order to increase engagement. In addition, students have …


Hospitality And Tourism Journal Matrix, Susan W. Arendt, Swathi Ravichandran, Eric A. Brown Oct 2014

Hospitality And Tourism Journal Matrix, Susan W. Arendt, Swathi Ravichandran, Eric A. Brown

Eric A. Brown

Ease in locating hospitality and tourism journals is of interest to hospitality and tourism professionals, graduate students, researchers, and scholars. At present, there is no one location with concise information regarding hospitality and tourism journal descriptions, editors, and contact information. The matrix that follows contains a compiled list of hospitality and tourism journals along with pertinent journal information.


Perceptions Of Transformational Leadership Behaviors And Subordinates' Performance In Hotels, Eric A. Brown, Susan W. Arendt Oct 2014

Perceptions Of Transformational Leadership Behaviors And Subordinates' Performance In Hotels, Eric A. Brown, Susan W. Arendt

Eric A. Brown

This study examined front desk supervisors' transformational leadership dimensions and employees' performance. The Multifactor Leadership Questionnaire and a researcher developed performance questionnaire were used. Employees from 34 hotels (83% response) in one Midwestern state participated in the study. Results indicated that front desk employees perceived their supervisors exhibited leadership dimensions of inspirational motivation and idealized influence more frequently and individualized consideration and intellectual stimulation less frequently. Front desk supervisors reported the most frequently exhibited performance areas as positive attitude, safety/care of equipment, and attendance/punctuality. Least frequently exhibited performance areas were judgment and initiative/motivation. No significant relationship was found between supervisors' …


Academic Engagement Of Hospitality Students, Donald G. Schoffstall, Susan W. Arendt, Eric A. Brown Oct 2014

Academic Engagement Of Hospitality Students, Donald G. Schoffstall, Susan W. Arendt, Eric A. Brown

Eric A. Brown

Student academic engagement has been researched over the years, drawing limited conclusions and suggestions for improvement. In this study, researchers utilized National Survey for Student Engagement data from a large Midwestern university to examine the academic engagement of hospitality management students and compared their engagement to business students. It was found that 50% of the participating hospitality students spent 11 h or more each week preparing for classes. For both groups, finances were reported as the biggest obstacle to academic progress. The research study provides an examination of hospitality students’ academic engagement. Suggestions are presented for hospitality educators.


Former Team Sports Experiences: Development Of Collaborative And Leadership Skills For Future Hospitality Managers, James A. Williams, Eric A. Brown, Robert Bosselman, Reginal Foucar-Szocki Oct 2014

Former Team Sports Experiences: Development Of Collaborative And Leadership Skills For Future Hospitality Managers, James A. Williams, Eric A. Brown, Robert Bosselman, Reginal Foucar-Szocki

Eric A. Brown

Some hospitality firms thrive, because they have effective functional teams (e.g., front of the office (FOH) within a hotel and back of the house (BOH) within a restaurant) in their respective hospitality organizations. Functional teams can be viewed as structured teams in hospitality milieus. For functional teams to succeed, proper leadership needs to be implemented to inspire and to motivate employees to work cohesively towards a common goal. The purpose of this study was to examine team sports’ impact on collaboration and leadership tactics among hospitality undergraduate students⎯our future hospitality managers and leaders within this diverse industry. The multifactor leadership …


Sticktion: Assessing Memory For The Customer Experience, Kathryn A. Latour, Lewis P. Carbone Sep 2014

Sticktion: Assessing Memory For The Customer Experience, Kathryn A. Latour, Lewis P. Carbone

Kathryn A. LaTour

In the quest for better service design, hospitality and service firms have often been frustrated to find that service experiences that are based on what customers say they want are not always successful. A psychological analysis of this phenomenon suggests the following premises: (1) Customers’ memory of an experience fades quickly; (2) customers’ memory of an experience comprises many sub-experiences; (3) customers’ memories of experiences are multidimensional and unintuitive; and (4) consumers cannot accurately predict what they will learn or remember. The goal of an experience design is to create a series of sub-experiences that will “stick” with the customer. …


Blackjack In The Kitchen: Understanding Online Versus Casino Gambling, June Cotte, Kathryn A. Latour Apr 2014

Blackjack In The Kitchen: Understanding Online Versus Casino Gambling, June Cotte, Kathryn A. Latour

Kathryn A. LaTour

About $10 billion a year is spent by consumers worldwide on online gambling, and that number continues to grow. We present a qualitative, image-based study of 30 Las Vegas online and casino gamblers. By examining online gambling as a consumption experience, we examine what happens to consumption meaning as gambling moves away from a regulated physical space to an unregulated online space, one accessed from home. We explore the meaning of online gambling consumption to consumers and flesh out the social welfare implications of our findings.


Digging Deeper: Art Museums In Las Vegas?, Kathryn A. Braun-Latour, Flavia Hendler, Rom Hendler Apr 2014

Digging Deeper: Art Museums In Las Vegas?, Kathryn A. Braun-Latour, Flavia Hendler, Rom Hendler

Kathryn A. LaTour

[Excerpt] Las Vegas has been called the “city of reinvention” (Douglass and Raento 2003). Part of its more recent reinvention efforts has included the opening of five fine-art venues. However, one of the art museums––the Las Vegas Guggenheim––was shut down in its first year due to low attendance; another, the Bellagio Fine Art Gallery, has seen attendance dwindle (Schemeligian 2004). The question addressed here is whether the museums are bringing the intended intangible benefits to the host resort, or whether the sales and attendance figures represent overall disinterest. More broadly one considers the potential “fit” between sin-city and the high-art …


Is A Cigar Just A Cigar? A Glimpse At The New-Age Cigar Consumer, Michael S. Latour, Tony L. Henthorne, Kathryn A. Latour Apr 2014

Is A Cigar Just A Cigar? A Glimpse At The New-Age Cigar Consumer, Michael S. Latour, Tony L. Henthorne, Kathryn A. Latour

Kathryn A. LaTour

[Excerpt] Cigar smoking is once again in vogue. While no longer at "fad" levels (Freccia, Jacobsen, and Kilby 2003), imports of quality hand-made cigars rose at almost double-digit rates during 2002 (Savona 2003) following several years of basically flat sales. The continuing strong demand for high-quality cigars appears to fly in the face of an anti-smoking, health-conscious society. Cigar consumption has persistently occupied the attention of high-profile individuals ranging from members of the entertainment industry to the political arena to the corner bar. Cigar smoking is again in fashion. Why has this happened? What does this mean? What do cigars …


Tourist Memory Distortion, Kathryn A. Braun-Latour, Melissa J. Grinley, Elizabeth F. Loftus Apr 2014

Tourist Memory Distortion, Kathryn A. Braun-Latour, Melissa J. Grinley, Elizabeth F. Loftus

Kathryn A. LaTour

Tourists' memories of prior vacation experiences are an important source of information as they, their family, and their friends make future travel plans. However, those memories may be distorted by other types of information to which the tourists are exposed after they visit, such as advertising and other tourists' memory stories. In the present article, we utilize the false memory paradigm from cognitive psychology to assess whether external information sources can distort how tourists remember their own past. We end with a discussion of the implications of our results for tourism research and propose some future areas for investigation.


Using Childhood Memory Elicitation To Gain Insights Into A Brand At A Crossroads: The In-N-Out Burger Situation, Kathryn A. Latour, Michael S. Latour Feb 2014

Using Childhood Memory Elicitation To Gain Insights Into A Brand At A Crossroads: The In-N-Out Burger Situation, Kathryn A. Latour, Michael S. Latour

Kathryn A. LaTour

The regional In-N-Out burger chain is at a crossroads. With the passing of its matriarch, a new generation of owners is considering speeding up the company's growth, franchising the company, and expanding its product to a national audience. The question is, How will existing customers respond to the chain's expansion? In this context, the childhood memory elicitation method allows researchers to understand how consumers initially formed their relationships with a brand (or product). The age at which consumers formed a relationship with In-N-Out affects their view of the prospective expansion. Those who formed an early attachment were comfortable with expansion …


Bridging Aficionados’ Perceptual And Conceptual Knowledge To Enhance How They Learn From Experience, Kathryn A. Latour, Michael S. Latour Feb 2014

Bridging Aficionados’ Perceptual And Conceptual Knowledge To Enhance How They Learn From Experience, Kathryn A. Latour, Michael S. Latour

Kathryn A. LaTour

The aficionado consumer is one who consumes and enjoys a hedonic product regularly but has failed to obtain product expertise from his/her many experiences. We conceptualize the aficionado as having asymmetric perceptual and conceptual knowledge and posit that when these two types of knowledge are bridged with a sensory consumption vocabulary, the aficionados are better able to learn from their experiences. In experiment 1, we find that providing aficionados a cross-modal learning tool (wine aroma wheel) during their tasting helps them strengthen their experiential memory and withstand influence from misleading marketing communications. We also find that when aficionados are presented …


A Qualitative Analysis Of Slot Clubs As Drivers Of Casino Loyalty, Flavia Hendler, Kathryn A. Latour Feb 2014

A Qualitative Analysis Of Slot Clubs As Drivers Of Casino Loyalty, Flavia Hendler, Kathryn A. Latour

Kathryn A. LaTour

The slot club is a very common type of loyalty program in the casino industry. In this research, the authors look at the deep meanings and emotions of a slot club for tourists and frequent local customers at a Las Vegas mega casino resort using an in-depth interview technique, the Zaltman Metaphor Elicitation Technique (ZMET). Results indicate that the opportunities for casino loyalty programs to establish emotional bonds with the customer lie in the capacity of reflecting human qualities in the slot club service delivery process, such as memory, creativity, and flexibility. The results also indicate that the slot club …


The Effects Of Perceptual And Conceptual Training On Novice Wine Drinkers’ Development, Kathryn A. Latour, Michael S. Latour, Andrew H. Feinstein Feb 2014

The Effects Of Perceptual And Conceptual Training On Novice Wine Drinkers’ Development, Kathryn A. Latour, Michael S. Latour, Andrew H. Feinstein

Kathryn A. LaTour

Wine marketers and restaurateurs have a vested interest in helping novice wine drinkers to learn more about wine, with the goal of encouraging them to purchase more wine and higher quality wine (with its higher price tag). The question posed here is how best to conduct that educational effort, using a perceptual approach or a conceptual approach. Most wine promotions tend to be perceptual, in the form of tastings and printed tasting notes. However, the two experiments described in this article demonstrate the greater benefit of conceptual learning, which involves explaining how the wine is produced generally and discussions of …


Is That A Finger In My Chili: Using Affective Advertising For Postcrisis Brand Repair, Kathryn A. Latour, Michael S. Latour, Elizabeth F. Loftus Feb 2014

Is That A Finger In My Chili: Using Affective Advertising For Postcrisis Brand Repair, Kathryn A. Latour, Michael S. Latour, Elizabeth F. Loftus

Kathryn A. LaTour

A study of the effects of reconstructive memory points the way to dealing with the damage to a business’s reputation that follows an instance of negative publicity. The study contradicts the commonly held myth that it is best to avoid communicating for a time and let consumers “forget” an unfortunate incident. Instead, given what is now known about reconstructive memory processes, the crisis situation can be used as a means to reestablish a relationship with consumers. This research investigation proposes that postcrisis communication efforts should be focused on emotionally connecting with consumers via autobiographical-referencing advertising. Moreover, although the study focuses …


Cracking The Cultural Code Of Gambling, Kathryn A. Latour, Franck Sarrazit, Rom Hendler, Michael S. Latour Feb 2014

Cracking The Cultural Code Of Gambling, Kathryn A. Latour, Franck Sarrazit, Rom Hendler, Michael S. Latour

Kathryn A. LaTour

International expansion by Las Vegas casino operators has so far been uneven, notably in Macao. Information on different cultures’ understandings of gambling, which is scant, could be instrumental in supporting international expansion. Instead of using the common-macro level cultural comparison survey-based method, this research uses early childhood memory elicitation to focus on how individuals in three countries were initially exposed to gambling in their own families as children. This method is used to uncover the cultural code of gambling in the United States, the People’s Republic of China, and France. The analysis indicates that each culture has its own code …


The Technological And Business Evolution Of Machine Based Gambling In America, Darren Prum, Carlin Mccrory Dec 2013

The Technological And Business Evolution Of Machine Based Gambling In America, Darren Prum, Carlin Mccrory

Darren A. Prum

Machine Based Gambling has become a major source of revenue to many states across the country that need the money but face obstacles to raising taxes within their jurisdiction. The figures are startling with the Commonwealth of Pennsylvania’s cut at over $1.456 Billion in 2011, which exceed the next closest state by $500 million. In addition, there are more than twice as many slot machines available to the public than ATMs. The benefits of machine based gaming has allowed many governments to revitalized tourism locations, make some Native Americans economically self-sufficient, and save horse and dog race tracks from closing …