Fashion Business Commons^™

A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein

Mountain Plains Business Conference

The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research …

Addressing The Internet's Influence On Fast Fashion, Kelly Cruz '23, Uchenna Nnawuchi '23, Saamiyah Khan '23

Student Leadership Exchange (SLX)

Fast fashion, the rapid production of cheap clothing made for trends that will only last at most a month, is increasingly becoming more popular. Fast fashion damages both the environment and the workers that are put to work long hours but are underpaid. These issues are overlooked by online shoppers due to the fact that they are unaware of its unsustainability and harsh working conditions. Although, this problem of unintentional ignorance could be avoided if fast fashion companies were transparent with the work they are doing alongside as working towards fixing these issues regarding sustainability and the workers’ conditions. The …

Fast Fashion, Honor, And The Value Of Overconsumption, Samuel J. Shoaff

KUCC -- Kutztown University Composition Conference

An analysis of the implications of fast fashion in a post-industrial society, with a focus on the environmental and human costs.

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn

Atlantic Marketing Association Proceedings

No abstract provided.

Fashion Technology Forecasting: From Now To Future, Seung-Hee Lee, Yuli Liang

ASA Multidisciplinary Research Symposium

The purposes of this research were to further investigate how fashion has been driven by technology and to provide how fashion technology will be moving forward in the future.

Standing Out From The Affordable Luxury Brands: Can Coach Be The Next Lvmh?, Yuli Liang, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

This exploratory research intends to study the improvement procedure for Coach and provide justification why and how Coach could be further developed.

The Dark Side Of Counterfeit Luxury Goods, Carissa Teal, Seung-Hee Lee

ASA Multidisciplinary Research Symposium

The purposes of this research were to examine prevalence of fashion luxury counterfeit products online, and investigate negative aspects of counterfeit product consumption.

Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz

Student Research Symposium

The phrase “fast fashion” refers to getting clothes at extremely low costs to keep up with the newest fashion trends. When we purchase items, we don’t put much thought into where our clothing goes after we “get rid” of them. The saying “Out of sight, out of mind” is apparent when it comes down to consumers and letting go of old clothes. Our only concern as consumers is the next big thing. The fashion industry has drastically changed over the past two decades and trends play a huge role in this push for mass production. We as a society are …

The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova

Scholarly and Creative Works Conference (2015 - 2021)

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …

M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene

Collin College Undergraduate Interdisciplinary Student Research Conference

Panel Chair: Lisa Roy-Davis

Papers Presented:

"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng

"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng

"The Future of the Fashion Industry" by Paul Z. Armstrong

"Beauty Standards: An Historical Exploration" by Hannah Neeley

"The 1950s: American Fashion at Midcentury" by Emily Keene

Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb

Student Scholar Showcase

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Association Proceedings

Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …

She’S Awakened: Release, Alissa Leach

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of the design is to show the desire of a woman through her sexuality while also following her belief of modesty. This is a woman with a lot of creativity and elegance. She wants to show every unique side to her. I wanted to challenge my design abilities by doing a garment I have not done before. Using a slippery fabric and a fitted top, it gave the garment the class, elegance, and sex appeal I desired. The colors show the creative side of her while the flow gives her elegance. Process: Before beginning the sketches for …

Vivido Déesse, Andrea Eklund

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to integrate various apparel construction techniques used throughout history in one creative garment.

Process: Inspiration for the design came from recent trips to Paris, London, and Milan. My imagination was sparked while I was engrossed in the stories and images of these historical cities were people have lived their lives and fashion evolved over hundreds of years. Drawing inspiration from a boat ride down the Seine River in Paris and the miles-long network of canals, the monuments and carvings at Westminster Abbey, the Wedding Dress 1775-2014 exhibit at the Victoria and Albert Museum, …

Lucid Dream, Malissa Clark

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to create a garment that is beautiful but also practical. The look is inspired by grunge but also by romanticism and the occult. I wanted to portray a completely simplistic garment in a way that makes it seem so much more profound and adaptable to any style the wearer chooses to portray. Process: I found my initial inspiration by looking at Dark Beauty magazine, a gothic fashion magazine. From there, I searched on various online databases and put inspirational images into a design Pinterest board. The images combined to create a tribal but …

Wanderlust, Kaylee Harris

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of my design is to create a look that is simple and easy to wear while still being superbly unique and daring. My ultimate goal was to create a garment to be worn in a festival setting where there are no rules or boundaries according to dress and personal style. I wanted to create something that would stand out in a crowd and still be wearable and flattering. Process: The process of designing this piece was really quite simple. I knew I wanted to have a basic and flattering silhouette, which I achieved with a slightly flared …

After Death, D'Ondre Johnson

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to compose a minimalist ready-to-wear garment. Process: The process of this design began with extensive design development. Design development began with inspiration of several Christian Dior and Saint Laurent designs along with other inspirational images. Techniques: Draping was used to design the garment. Fabric was draped on a dress form and manipulated into the design. Darts were placed on the front and back bodices for proper fitting. Once the final look via draping was achieved the muslin was removed and the design was translated to paper patterns. A sample was made from the …

It Girl, Lauren Abrams

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose for this garment was to create a piece of clothing that a woman can wear out to a formal or social event. I wanted to make the wearer feel confident and sexy, but at the same time show her fun side. The off-shoulder strap creates a sexy and confident look and the handmade roses show the fun and romantic side of the woman. Having a bold purple color shows a more fun and confident woman. Process: The process of this garment started with my interests. I love roses and I wanted to do something with them. I …

Lily Of The Valley, Rachael Wescott

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this garment is to bring wonderment, beauty, and imagination back into our lives. When we were young, princesses, fairies, and mermaids were an everyday occurrence and they brought daydreams and joy. This garment shows that even as an adult, a woman can put on a fairytalesque dress and be in her own world of beautiful scenery, singing songbirds and her own Prince Charming. This dress is for dreamers who go after their bliss and don’t let anything stop them. Every woman is beautiful in her own wonderful way, and this dress is suited for any woman …

The Common Star, Emma Mahr

Symposium Of University Research and Creative Expression (SOURCE)

The purpose of my design was to create the perfect garment that a woman on-the-go could wear, from running errands to a spring walk in the park. The touches of gold in the sleeves and pant cuffs represent stars peeking out of the night sky, which is also mirrored in the depths of the blue bodice and black pants. During the creation process, I started with a pair of capris pants. For the top, I wanted something that would have some flow as the model walked. I decided to have flowing sleeves. After I made the sleeves gold, I thought …

Fashion Start Up Business Plan, Ashlee Whelihan

Undergraduate Research Conference

No abstract provided.

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.