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Articles 1 - 7 of 7
Full-Text Articles in Fashion Business
An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo
An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers. Three …
An Analysis Of Performance Claims In Athleisure, Katherine M. Hahnel
An Analysis Of Performance Claims In Athleisure, Katherine M. Hahnel
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to evaluate performance claims in athleisure, in order to confirm or refute their authenticity. Aesthetic properties and functional claims were evaluated initially, and after repeated home laundering. A convenience (nonprobability) sample of activewear with performance features consisted of ninety garments that are currently on the market and commonly used by consumers. The garments included men’s and women’s t-shirts, polos, leggings, windbreakers, hoodies, sweatpants, and warm-up pants of various fiber contents and performance chemistries. The focus of the garment selection was on garments with performance properties relating to moisture management. Performance claims listed on the …
An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett
An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett
Theses and Dissertations--Retailing and Tourism Management
The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …
Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi
Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi
Theses and Dissertations--Retailing and Tourism Management
The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to dry …
A Comparative Life Cycle Assessment Of Denim Jeans And A Cotton T-Shirt: The Production Of Fast Fashion Essential Items From Cradle To Gate, Tara Hackett
Theses and Dissertations--Retailing and Tourism Management
As a result of harmful textile production, sustainability has become the movement by which the apparel industry explores solutions to improve procedures in fashion design to maintain a healthy environment. However, the issue is consumers trust the sustainability claims and marketing materials of apparel products at face value without knowing its environmental impact. The overall purpose of this research was to compare the environmental implications of widely produced and owned apparel products through a life cycle assessment approach. This life cycle assessment study examines key environmental impact categories of the materials and production phase (cradle to gate) of a pair …
The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham
The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham
Theses and Dissertations--Retailing and Tourism Management
Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …
The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, Kelli H. Murphy
The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, Kelli H. Murphy
Theses and Dissertations--Retailing and Tourism Management
The culture of America is changing now more than ever. With the Hispanic American population growing, it is important for retailers to understand how to market to these changing demographics. This study compares white Americans to Hispanic Americans in regard to store selection influences. Information sources and store attributes are analyzed as factors that influence store selection. It was found that acculturation of Hispanic American teens has created many commonalities between the two cultures. Future research could become be more in depth as to why these things occur or their effect on actual purchases.