Fashion Business Commons^™

Improving Global Competence In Classroom-Based Experiential Learning Activities, Juyoung Lee, Caroline Kobia, Jihyeong Son

Journal of Global Education and Research

The purpose of this research was to develop learning activities to improve global competence for a classroom-based course in the field of clothing and textiles and explore how those activities affected the global competence of college students. To achieve this goal, the researchers proposed the following objectives: (a) develop learning activities on global competence and (b) explore the influences of newly proposed learning activities on the global competence of college students. The authors analyzed students’ reflective essays to identify themes through constant comparative analysis. The authors found participants learned about the Japanese culture through diverse aspects of global competence—affective, cognitive, …

Consumer Shift: Examining Female Generation Y Consumers’ Activewear Consumption, Lauren Laporte

LSU Master's Theses

The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it’s focus on female members of Generation Y, a popular and growing market for activewear. …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Assessment Of Factors Affecting Dropout Intentions During The First Year In A Modeling School, Mauro Echeverri

FIU Electronic Theses and Dissertations

To date, there has been little research done on student dropout rates in modeling schools. This quantitative study utilizes applied research methods to analyze 138 female students in STAGE, a modeling school, where most students are between the ages of 11 and 18 years old. This study aims to examine why students drop out during their first year of study. The model utilized in this research integrates variables derived from Vincent Tito’s theory of departure, in addition to other variables not included in this theory like the parental support impact on extracurricular activities. Correlations analyses were used to assess the …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

Exploring Women’S Sizing Chart: A View Into Psychosizing, Patience Billingsley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The apparel industry lacks a universal sizing system and has created tactics to group consumers under a few generic sizes. The inconsistency in sizing has led to a struggle of consumers trying to find pieces of clothing that are not only their size but fit their measurements as well. An analysis of the sizing charts of 5 different women’s clothing private labels ranging from sizes 0-16 within two major department stores was assessed. The sizing charts within each individual store were evaluated, and then compared to one another. After calculating the sizing differences, an average of both store A and …

Consumers' Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila, Laurie M. Apple, Lance M. Cheramie, Leigh Southward

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Consumers shop at multiple retailers for different needs, and it is understood that many choose a retailer for an experience and others will shop at another retailer for better savings. In a time where E-commerce is at an all-time high, retailers need to consider how they compare against online retailers in the apparel sector. In this study, three retailers were compared against one another since they are all swimwear competitors. As these retailers adjust to store and production shortages, it is important to understand how the quality of clothing will keep sales consistent. Consumers are likely to keep shopping at …

Ua12/2/1 Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• Norvell, Abbey. Thinking Outside the Binary Box
• Keeley, Josie. The Artists Behind the 31 Ink Tattoo Parlor
• Harden, Olivia. Threading a Path from Classes to Careers
• Crisp, Hannah. Back to the Basics
• Jones, Tea. The Closet Upgrade Plan

The Impact Of Sports Nutrition Knowledge On The Physical Effects Of Low Energy Availability In Female Cross Country Runners., Abby Olcott, Catherine Anstrom

Student Scholarship – Family and Consumer Science

Learning Outcome

To understand the impact sports nutrition knowledge has on the risk for developing LEA in Female Cross Country Runners.

Background

The International Olympic Committee introduced the concept of Relative Energy Deficiency in Sports (RED-S) to accurately encompass the condition previously known as the Female Athlete Triad. LEA is the root cause of RED-S. (Mountjoy et al., 2014). The purpose of this study was to measure sports nutrition knowledge and the impact knowledge level has on the susceptibility to develop LEA in female cross country runners.

Methods

A quantitative design was used. Participants included the women’s cross country team …

Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi

STEMPS Faculty Publications

A large numbers of studies have supported the crucial role of brand love in consumer–brand relationships; however, research that examines fashion brand love and its relationship with cognitive aspects and self-concept congruency remains limited. Therefore, the purpose of this study was to identify important factors that are associated with fashion brand love. A questionnaire in which participants provided self-reported responses was created to measure the constructs and structural equation modeling (SEM) and independent sample t-tests were conducted to test the hypothesized relationships. Our results indicated that consumers who know more about fashion brands are more likely to have stronger emotional …

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im

STEMPS Faculty Publications

The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multiple regression and cluster analysis were used to assess the relationship among variables. Objective and subjective knowledge related to organic cotton apparel had a weak relationship suggesting they are distinct measures of knowledge. Direct experience, indirect experience, and education level were significant predictors of subjective knowledge, however, they had insignificant effects on objective knowledge. Furthermore, consumers who …

Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Fast fashion has changed the world’s fashion industry and consumer behavior extensively. Not only has the fast fashion provided “hot” products that capture the latest fashion trends from the catwalk, but has also allowed consumers purchase products with affordable prices (Su et al., 2016). Generation X is an important age group to study since it “bridged pre-digital and digital cultures, liberal and neo-conservative political swings, material abundance and economic hardship, social engagement” and has an important role in bridging baby boomers and the Millennials (Katz, 2017). A lot of literature is available about Millennials consumer buying behavior, but very little …

How To Be The Perfect Asian Wife!, Sophia Hill

Art and Art History Honors Projects

“How to be the Perfect Asian Wife” critiques exploitative power systems that assault female bodies of color in intersectional ways. This work explores strategies of healing and resistance through inserting one’s own narrative of flourishing rather than surviving, while reflecting violent realities. Three large drawings mimic pervasive advertisement language and presentation reflecting the oppressive strategies used to contain women of color. Created with charcoal, watercolor, and ink, these 'advertisements' contrast with an interactive rice bag filled with comics of my everyday experiences. These documentations compel viewers to reflect on their own participation in systems of power.

Importance Of Portfolio Building For University Students, Zoë Lauer, Casandra Cox

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

A portfolio is “a digital container capable of storing visual and auditory content including text, images, video and sound” (Abrami and Barrett, 2005, p. 2). Portfolios are becoming a priority for graduates entering creative career fields. Electronic portfolios or e-portfolios are on the rise due to advancements in technology. These e-portfolios give students and graduates the ability to showcase everything they have done inside and outside the classroom in one place. E-portfolios give employers the opportunity to view a potential employment candidate’s skills, experience, and creativity in one place. Portfolios and e-portfolios can also be used inside of the classroom …

Stimulating Learning About Textiles With Fast Fashion In Urban And Rural Settings, Diana Saiki, Alyssa Dana Adomaitis

Publications and Research

It is important for students who plan to work in the fashion industry to understand fast-fashion and its implications. A constructivist approach to teaching where an instructor starts with students’ experiences has been useful to teach fashion subjects. The purposes of this paper were to: 1) present and assess a teaching activity guided by constructivist theory where students were required to analyze quality of a garment made pre and another made post fast fashion, and 2) compare and contrast knowledge of fast fashion and quality among students given their rural versus urban experiences. Two textiles classes in rural (n = …

Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett

Ellen C. McKinney

Higher education institutions are increasingly using media and Internet for teaching and learning. The 2011 Survey of Online Learning reported that the number of students taking at least one online class was 6.7 million (Allen & Seaman, 2013). Sixty-five percent of higher education organizations perceive online education as a necessary part of their long-term development strategy (Babson Survey Research Group). Moreover, online education not only applies to college students, but also expands to continuing education of industry employees. Increasing technical skill requirements in apparel companies cause employees to need continued training, to keep up with the ever-changing work environment.

Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett

Ellen C. McKinney

Higher education institutions are increasingly using media and Internet for teaching and learning. The 2011 Survey of Online Learning reported that the number of students taking at least one online class was 6.7 million (Allen & Seaman, 2013). Sixty-five percent of higher education organizations perceive online education as a necessary part of their long-term development strategy (Babson Survey Research Group). Moreover, online education not only applies to college students, but also expands to continuing education of industry employees. Increasing technical skill requirements in apparel companies cause employees to need continued training, to keep up with the ever-changing work environment.

Mathematics Proficiency Of Fashion Marketing And Fashion Merchandising Students, Christina Gordon Miles

STEMPS Theses & Dissertations

Fashion Marketing and Fashion Merchandising (FMM) students should be prepared with a sound mathematics background as they graduate from programs and enter today’s workforce. Unfortunately, future employers within the fashion industry indicate that prospective employees often cannot pass entry level mathematics tests (Shirley & Kohler, 2012). This non-experimental descriptive study examined the mathematics proficiency of postsecondary students entering and completing FMM programs in order to determine if FMM students possess the mathematics skills needed for entry into the workforce. The Mathematics for Industry Test (MIT), a 40-item, timed, paper-and-pencil assessment was administered to 94 entering and 111 completing students enrolled …

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.

Hospitality Management Graduates' Perceptions Of Career Factor Importance And Career Factor Experience And The Relation With Turnover Intentions, Eric A. Brown

Eric A. Brown

Previous researchers have shown hospitality management students have different expectations than experiences in a career in the hospitality industry. The purpose of this research was to determine the importance and experiences of career factors of hospitality management graduates and how they relate to turnover intentions. In particular, differences between those that stayed in the hospitality and those that left the hospitality industry were examined. Web-based questionnaires were distributed to hospitality management graduates from different four-year institutions. These questionnaires were designed to measure the perception of experience and perceptions of importance of 20 factors that could influence a hospitality management graduate's …

Effectiveness Of Old Dominion University's Fashion Merchandising Program, Christie Martin

OTS Master's Level Projects & Papers

The purpose of this study was to evaluate the effectiveness of the Old Dominion University Fashion Merchandising program in preparing students to enter the fashion industry as properly prepared employees.

Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo

STEMPS Faculty Publications

Social science researchers (e.g., psychology, marketing) have questioned the practice of using undergraduates (UGs) as research participants; by the end of the 20th century, the use of UGs in consumer behavior research was trending upward. Peterson (2001, p. 451) reported that for the Journal of Consumer Research, “the percentage using college students has steadily increased, from 23% in the first volume to 89% in the most recent volume.” Further, he noted that “86% of the empirically based articles appearing in the Journal of Consumer Psychology since its inception in 1992 have employed college students as subjects” (p. 451). Similar figures …

Letter From The Dean, Lalit Verma

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald.

• Humphreys, Mack. Thrash! – Skateboarders
• Meehan, Mary. Out of Bounds – Essay
• Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
• Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
• Richards, Toya. Stretching Your Pay Check: Men’s – Fashion

Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks

Home Economics and Family Living Theses

Energy-efficient designs in clothing, interior architecture and furnishings were evaluated (a) to assess consumers’ attitudes toward the designs, (b) to compare acceptability levels of participants who were knowledgeable in the home energy field with those who were less knowledgeable and (c) to determine if consumers had a preference for using housing, clothing or furnishings in meeting their thermal comfort needs. Four designs generated by the University of Tennessee-Energy Design competition were evaluated: a leisure outfit, a lounging dress, a water-storage collector (room divider and coffee tables) and a solar waterbed. Rogers and Shoemaker’s perceived attributes of innovations model (relative advantage, …

A Kentucky Dressmaker, Mrs. A.H. (Carrie) Taylor: An Examination Of Her Role In Fashion At The Turn Of The Century, Janice Centers

Masters Theses & Specialist Projects

One dressmaker, Mrs. A. H. Taylor of Bowling Green, Kentucky, was studied in order to draw attention to the role of the dressmaker in American fashion. A biography of Mrs. A. H. Taylor and the business history were compiled; available designs were analyzed in relation to current fashion; and an investigation of the business organization was made. It was found that the dressmaking establishment played an important role in the lives of women of that time period. Fashionable custom fit clothing was made available to local residents and to mail-order customers. The establishment was one of the few businesses which …

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

• Kerrick, Sara. Hair Clips, Simple Chains Add Accent
• Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
• Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
• Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
• Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
• Spring and Perfume are in the Air
• Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
• Old Shirts Passe; Stylish Sleep Water Includes Teddy
• Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
• Mears, Teresa. There’s No …

Ua77/1 Western Alumnus, Vol. 42, No. 6, Wku Alumni Association

WKU Archives Records

Alumni magazine published by WKU. This issue has the following articles:

• Wood, Willson. He Did Not Teach Art - He Taught People - Ivan Wilson
• Dixon, Frances. Russell Miller - Benevolent Despot of Western Theatre
• The Ivan Wilson Center for Fine Arts
• Conway, Sheila. For New Center . . . A Fine Arts Send-Off - Ivan Wilson Hall
• Hackney, Karen & Richard Hackney. Soaring in '77: Satellite Research
• Branham, Judy. Homecoming 1973
• Conway, Sheila. Music, By Gemini! - Gemini 15
• Given, Ed. For More Than A-Mews-ment - Marvin Mews
• Dunn, Thomas. WKU Professors Complete International TV Research
• Remember 1966-67
• Pomp, …