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Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Restaurant Entrepreneurship: Theory And Practice, Margaret Leach
Selected Honors Theses
Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.