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Business Law, Public Responsibility, and Ethics Commons™
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Full-Text Articles in Business Law, Public Responsibility, and Ethics
Outerwall And Beyond: Ecoatm, Looking Ahead, Nathan Collins, Tara Ghassemika, Noah Sawuch, Emmeline Vu
Outerwall And Beyond: Ecoatm, Looking Ahead, Nathan Collins, Tara Ghassemika, Noah Sawuch, Emmeline Vu
MICCSR Presentations
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.
Outerwall And Beyond, Greg Kline, Jake Hunsaker, Samuel Belgique, Jared Maxfield
Outerwall And Beyond, Greg Kline, Jake Hunsaker, Samuel Belgique, Jared Maxfield
MICCSR Presentations
In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.