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Full-Text Articles in Business Law, Public Responsibility, and Ethics
How Does Corporate Social Responsibility Create Value For Consumers?, Todd Green, John Peloza
How Does Corporate Social Responsibility Create Value For Consumers?, Todd Green, John Peloza
Academic Conference on Good Business
Purpose – Research examining corporate social responsibility (CSR) demonstrates a relatively consistent level of positive support by consumers. However, CSR is poorly defined and little is known about the mechanisms by which this response occurs. This paper seeks to understand how consumers define CSR and how it can enhance the overall value proposition for consumers. Design/methodology/approach – The value typology developed by Sheth et al. is integrated with qualitative data to enhance understanding of these value paths. Interviews were conducted with consumers through the heart of the current recession, when consumers were particularly aware of value when making purchase decisions. …
Corporate Social Responsibility Activities: Appropriability And Impact On Social Performance, Sylvia Maxfield, Jegoo Lee
Corporate Social Responsibility Activities: Appropriability And Impact On Social Performance, Sylvia Maxfield, Jegoo Lee
Academic Conference on Good Business
To explore strategic aspects of corporate social responsibility (CSR), this paper examines the impact of CSR activities on corporate social performance (CSP). Drawing from and synthezing two literatures, the well-known instrumental/strategic stakeholder theory and research on CSR strategic value criteria (Burke and Logsden, 1996), we conceptualize appropriability as a variable intermediating between a firm’s CSR activities and its CSP. We suggest that two considerations shape appropriability in the context of corporate social performance: 1) the extent to which social actions go beyond legal requirements and dominant social norms (voluntarism and proactivity) and, 2) the coherence of stakeholder groups’ interest aggregation …