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Full-Text Articles in Business Law, Public Responsibility, and Ethics
Vaccination : Social Good Or Social Evil?, Stephen S. Holden
Vaccination : Social Good Or Social Evil?, Stephen S. Holden
Stephen S Holden
No abstract provided.
Vaccination : Who's Right And Whose Right To Say So?, Stephen S. Holden
Vaccination : Who's Right And Whose Right To Say So?, Stephen S. Holden
Stephen S Holden
Are social marketers really ethical? This essay extends Brenkert’s (2001, 2002) exploration of some of the ethical issues that confront, or perhaps ought to confront social marketers. It contributes to social marketing by adding to the list of ‘mythunderstandings’ offered by Donovan (2011) as follows: social marketing is not inherently and ethically good (even though “social good” is the objective). The implication for social marketing is that the notion of “doing good” needs to be subject to reasonable doubt and critical thinking rather than supported by untrammelled belief.