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Full-Text Articles in Business Law, Public Responsibility, and Ethics
Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr
Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr
David Cooke
An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.
Building Social Capital Through Corporate Social Investment, David Cooke
Building Social Capital Through Corporate Social Investment, David Cooke
David Cooke
Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.