An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong

Dept. of Management & Enterprise Conference Material

No abstract provided.

Protecting Consumers From Themselves: Consumer Law And The Vulnerable Consumer, Neil M. Browne, Kerin B. Clapp, Nancy K. Kubasek, Lauren Biksacky

Economics Faculty Publications

Attitudes toward consumer protection are shaped primarily by complex assumptions about human nature and its interaction with modern marketing. The dominant perspective governing American consumer law is individualism, a descriptive and frequently normative assumption that places watchdog responsibilities on the individual consumer. This perspective is described and analyzed through an examination of public policy arguments about (1) advertising that targets children, (2) restrictions on consumption of sugared beverages, and (3) creation of the Consumer Financial Protection Board. Individualism is then contrasted with the portrayal of consumers as vulnerable. Specifically, insights from behavioral economics and neuropsychology are used to gain a …

Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack

Publications

This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.

Idrpoker.Com Agen Texas Poker Dan Domino Online Indonesia Terpercaya, Di Rosie

di rosie

IDRPoker.com Agen Texas Poker dan Domino Oline Indonesia Terpercaya - Saya meninjau banyak situs poker dan tidak sering bahwa saya menemukan satu yang mengejutkan saya. Saya tidak akan mengatakan Karbon poker adalah diamond in the rough, tapi situs menengah saya telah memainkan satu ini memiliki kesempatan terbaik untuk menjadi besar.

IDRPoker.com Agen Texas Poker dan Domino Oline Indonesia Terpercaya

Pokerstar88.Com Agen Texas Poker Dan Domino Online Indonesia Terpercaya - Seo L0v3r, Di Rosie

di rosie

Pokerstar88.com Agen Texas Poker Dan Domino Online Indonesia Terpercaya - Kebanyakan permainan judi memiliki sejarah yang teka-teki dibungkus dalam sebuah teka-teki dan misteri. Subjek baik menarik dan sulit dipahami, namun sejarawan terus mencoba untuk menelusuri asal-usul berbagai macam permainan, terutama poker, yang merupakan favorit abadi. Meskipun upaya terbaik mereka, namun, tepatnya tanggal dan tempat lahir poker tetap samar-samar, dengan Mesir, Jerman, Prancis, dan Inggris yang dikutip oleh sejarawan poker yang berbeda mungkin negara asal.

Kebanyakan orang setuju, bagaimanapun, poker yang berasal dari Prancis, di mana ia dimulai sebagai permainan populer disebut "poque." Ketika poque cinta Prancis datang ke Amerika Serikat …

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud

Dr. Tamilla Curtis

“Influence Of Perceived Business Ethics On Brand Personality Dimensions & Creation Of Brand Equity, Bahram Mahmoudi Mazraeh Shadi

bahram mahmoudi mazraeh shadi

Abstract In recent decade, due to economic and social crises, the businesses seek to build and strengthen the trust of their customers in the market, Therefore, according to multi-dimension viewpoints, since decision-making and purchase process are emerging based on the human spirit or internal value of customers this research seeks to introduce and analyze a model in this regard. In this research, the effects model of ethicality on brand personality dimensions and creation of brand equity studied, aiming on raising awareness and highlighting the role of ethical values in branding. The Statistical population includes all the customers within Iranian chain …

Brand Valuation Of Intangible Assets: Hot Topics Of 2014, Scott D. Hakala

Scott D Hakala

Outline of Topics and Points made during a Webinar on Brand Valuation. The discussion includes some comments on issues with brand valuation and the do's and don'ts for such valuation analyses.

Kasky V. Nike: Lurking First Amendment Time Bomb For Marketers?, Michael J. Landry

Atlantic Marketing Journal

While attention has focused on the U. S. Supreme Court protecting corporate political speech, the Court has left untouched a California Supreme Court ruling of significance to marketers in their efforts to use advertising and public relations to offset what they view as unfair criticism. The case, Kasky v. Nike, stems from 1995 accusations that athletic footwear and apparel manufacturer Nike exploited and abused employees in Asian sweatshops. Through advertising and public relations efforts, Nike denied the claims. In 1998, Californian Mark Kasky sued, claiming Nike’s denials violated laws regarding unfair competition and false advertising and, because the denials were …

Annual Review Of Social Partnerships Issue 8, Maria May Seitanidi

Maria May Seitanidi

This is the 8th Issue of the Annual Review of Social Partnerships (ARSP).

Csr Responsibility Or Opportunity? (2013), David Cooke

David Cooke

Corporate / not-for-profit partnerships are changing to reflect the return on investment and benefits for the corporation when engaging in these partnerships.

Demanda De Institucionales Por Emisiones De Medianas Empresas, John Pineda Galarza

John Pineda Galarza

En abril de 2013 se concretó la primera emisión de papeles comerciales en el ámbito del Mercado Alternativo de Valores (MAV) la cual fue un éxito pues se logró una demanda de 3 a 1, sin embargo los inversionistas institucionales brillaron por su ausencia. En el presente artículo, se analizan los principales desincentivos que tienen inversionistas institucionales como las AFP para invertir en instrumentos emitidos por medianas empresas, planteando en ese sentido algunos temas pendientes en relación con el MAV.

Rhody's Run For Dana-Farber 5k, Bryan P. Poston, Mark Albanese

Senior Honors Projects

The event itself was designed to benefit the Dana-Farber Cancer Institute and the Jimmy Fund. In the early stages of the project, it was clear that a charity event would have the largest impact both on our experiential learning as well as the community as a whole. Dana-Farber was selected as the events beneficiary due to their impressive contributions to cancer research worldwide. While the success of the project isn't solely determined by charitable contributions we collected, it provided a form of measurement of progress throughout the semester. With the goal of simultaneously promoting student health, the event was organized …

The Use Of Fear Appeals To Communicate Public Health Messages, Katie Mcsweeney, Simon Stephens

Irish Business Journal

This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or social consequence that is likely to occur if they engage in a particular behaviour. This paper explores: the effectiveness of fear appeals; the impact gender and age have on the effectiveness of a fear appeals; and ethical concerns relating to fear appeal advertising. This study comprises a two stage data collection process: focus groups and depth interviews. Firstly, two focus groups were conducted. The participants …

Examining Corporate Social Responsibility In Thailand: A View From Thai Companies, Nutthanun Rajanakorn

Doctoral Dissertations

This study aims to understand the perceptions and meanings of corporate social responsibility (CSR) in the context of Thailand. Phenomenology was used to explore the inquiry of how Thai executives perceived and implemented their companies’ CSR. Twenty long-interviews were conducted with Thai executives who were directly involved in and in charge of CSR in their companies. Several themes emerged from the study, and the findings were presented in the aspects of their perceptions of CSR involvement, the motivations, the benefits, and the overall meanings of CSR. Giving back, caring for and helping /sharing, and developing and creating are three themes …

The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang

MBA Student Scholarship

In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results indicate …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

The Sustainability Movement And Its Effects On The Trends Of Beauty Product Packaging, Sarah Danley

Graphic Communication

The purpose of this study is to examine industry professionals’ standpoints along with consumer demands and expectations pertaining to sustainable packaging, materials currently used in beauty product packaging, and advances in emerging trends within this sector. Using the information derived from these examinations, this study will predict the industry’s future direction and identify how the industry leaders should change in order to adapt their business practices to remain competitive and profitable within the industry.

This study made use of several research methods to gain insight on the impacts that the sustainability movement has had on the beauty and health packaging …

Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

Developing A Sustainable Business Plan At The Shopping Center Of Southpointe Mall In Lincoln, Nebraska, Jessica Marie Hanson

Department of Environmental Studies: Undergraduate Student Theses

This project consists of creating sustainable business plans for a group of diverse retail stores at the mall of SouthPointe Pavilions in Lincoln, Nebraska. A series of interviews took place with five managers at the businesses including: Scheels, Old Chicago, Bed Bath and Beyond, Von Maur, and Barnes and Noble. The questions were based around five different topics including: Technological, Environment, Socio-Cultural, Economic, and Public Policy. The Technological area includes processes with the product (or service) that occur before it arrives, during, and after it is sold. The Public Policy area includes if the business has an environmental policy, how …

Impact Of Human Capital On The Organization Performance, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

The Synergizing Principles, Dave Robinson Dr.

Dave Robinson Dr.

No abstract provided.

Emerson College Csr Course - Spring 2011 Guest Speakers, Art Stewart

Art Stewart

No abstract provided.

"Corporate And Social Responsibility: The Changing Context For Marketing Communications Practice", Art Stewart

Art Stewart

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr

David Cooke

An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.

Western Kentucky University Annual Report 2010: Bridging The Gap, Sife, Wku

SIFE (Students In Free Enterprise)

No abstract provided.

Building Social Capital Through Corporate Social Investment, David Cooke

David Cooke

Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.

Middletown Loses Childrens Science Center, Melanie Shapiro Esq, Donna M. Hughes Dr.

Donna M. Hughes