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Advertising and Promotion Management

2011

Articles 1 - 5 of 5

Full-Text Articles in Business Law, Public Responsibility, and Ethics

Developing A Sustainable Business Plan At The Shopping Center Of Southpointe Mall In Lincoln, Nebraska, Jessica Marie Hanson Jul 2011

Developing A Sustainable Business Plan At The Shopping Center Of Southpointe Mall In Lincoln, Nebraska, Jessica Marie Hanson

Department of Environmental Studies: Undergraduate Student Theses

This project consists of creating sustainable business plans for a group of diverse retail stores at the mall of SouthPointe Pavilions in Lincoln, Nebraska. A series of interviews took place with five managers at the businesses including: Scheels, Old Chicago, Bed Bath and Beyond, Von Maur, and Barnes and Noble. The questions were based around five different topics including: Technological, Environment, Socio-Cultural, Economic, and Public Policy. The Technological area includes processes with the product (or service) that occur before it arrives, during, and after it is sold. The Public Policy area includes if the business has an environmental policy, how …

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Impact Of Human Capital On The Organization Performance, Philadelphia University Feb 2011

Impact Of Human Capital On The Organization Performance, Philadelphia University

Philadelphia University, Jordan

No abstract provided.

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The Synergizing Principles, Dave Robinson Dr. Jan 2011

The Synergizing Principles, Dave Robinson Dr.

Dave Robinson Dr.

No abstract provided.

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Emerson College Csr Course - Spring 2011 Guest Speakers, Art Stewart Dec 2010

Emerson College Csr Course - Spring 2011 Guest Speakers, Art Stewart

Art Stewart

No abstract provided.

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"Corporate And Social Responsibility: The Changing Context For Marketing Communications Practice", Art Stewart Dec 2010

"Corporate And Social Responsibility: The Changing Context For Marketing Communications Practice", Art Stewart

Art Stewart

As corporate organizations across the spectrum of industry, markets and cultures grapple with the unrelenting fallout of economic upheaval, a surprising upside is being revealed amidst the clearing toward recovery and the resurgence of growth: It is a context for business premised upon a paradigm shift for more responsible behavior. This new paradigm is engendering dramatically changing expectations for accountability, transparency, competency and leadership integrity across society. There are new demands upon organizations to advance their ambitions within a context of demonstrable, even measurable, adherence to public interest values. As new business models are developed in alignment with changing behavior, …

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