Business Administration, Management, and Operations Commons^™

Board Of Directors Role In Data Privacy Governance: Making The Transition From Compliance Driven To Good Business Stewardship, David Warner, Lisa Mckee

Journal of Cybersecurity Education, Research and Practice

Data collection, use, leveraging, and sharing as a business practice and advantage has proliferated over the past decade. Along with this proliferation of data collection is the increase in regulatory activity which continues to morph exponentially around the globe. Adding to this complexity are the increasing business disruptions, productivity and revenue losses, settlements, fines, and penalties which can amount to over $15 million, with many penalties now being ascribed to the organization’s leadership, to include the Board of Directors (BoD), the CEO and members of the senior leadership team (SLT). Thus, boards of directors can no longer ignore and in …

Introduction To International Business, Rajaram Veliyath

KSU Distinguished Course Repository

An introduction to the global business environment, this course examines the discrete and interactive effects of the geographic, historical, sociocultural, political/legal, economic and technological forces that shape business activities across borders and their consequences.

Digital Transformation Of Smes Through Social Media, Georgette Eugenia Otoo, Raphael Amponsah, Eric Afful-Dadzie, Emmanuel Awuni Kolog

African Conference on Information Systems and Technology

This research paper explores the strategic integration of social media platforms by Small and Medium-sized Enterprises (SMEs) in Low- and Middle-Income Countries (LMICs) beyond marketing. Drawing from Resource-Based View and Dynamic Capabilities theories, the study investigates how social media enhances management, coordination, and control functions. Through five diverse case studies from Ghana, findings reveal SMEs’ innovative use of platforms like Instagram, WhatsApp, Slack, and Trello. These platforms foster efficient internal communication, customer engagement, project management, and talent acquisition. Challenges such as technical expertise and dynamic digital landscapes are identified.

Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi

Atlantic Marketing Journal

The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen C. Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Journal

Marketing orientation has long been touted as a means of improved business performance and a key to success in marketing management (Kotler, Keller & Chernev, 2021). This is a longitudinal study of community banks examining marketing orientation and business performance using a survey instrument based on the work of Narver and Slater (1990) and Kohli and Jaworski (1990).

Four survey datasets cover the period preceding the Great Recession (2003-2005), the Great Recession and its fallout (2008-2010), a Post–Great Recession period (2014-2016), and the COVID-19 period (2020). Survey responses were gathered from a selected set of community bank CEOs in the …

Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith

Symposium of Student Scholars

Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.

The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …

Creating A Support System For Online Graduate Students Learning New Software, Marisha C. Kelly

Transforming Libraries for Graduate Students

This poster outlines strategies for creating a support system for online graduate students learning new software. The Northcentral University (NCU) Library is a 100 percent online library providing services and delivering resources to students in a remote context. According to university facts and figures, approximately 98 percent of students are enrolled in a graduate program and nearly 69 percent of those students are pursuing a doctoral degree. In May 2019, a reference and instruction librarian developed a program to support graduate students learning how to use ProQuest RefWorks, a web-based research management tool. Elements of the program include synchronous options …

Driving Marketing Efficiency In The Age Of Big Data: Analysis Of Subprime Automotive Borrowers, Edwin Baidoo, Ryan Matthews, Frances Ann Stott, F. Stuart Wells

Atlantic Marketing Journal

Big Data methodologies are applied to understand subprime borrowers in the U.S. automobile space. The focus on the automobile market is essential as this subsegment is responsible for directly and indirectly employing over one million people and creating payrolls in excess of $100 billion annually in the U.S. It is found in this article that if a subprime borrower is a homeowner, the probability of repaying their auto loan increases by almost 4%. However, if the borrower is renting, the likelihood of repaying their auto loan increases by nearly 1.4%. Applying Big Data in making subprime auto loans can add …

Contingency Planning Amidst A Pandemic, Natalie C. Belford

Journal of Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and business continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the novel coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the coronavirus pandemic will be determined and evaluated in detail.

The I-Mode (Almost) Went Global. A Case Study In Product Export Failure., Paola Rattu

Symposium of Student Scholars

The i-mode, the world’s first commercial web browser technology for mobile phones was launched in Japan in 1999, encountering immediate success and rapidly dominating the Japanese market. Nevertheless, when the technology was launched in the US and in Europe in the early 2000s it was highly unsuccessful. Ultimately, the technology was abandoned outside Japan, and several manufacturers exited the mobile phone industry following their inability to understand foreign customers’ needs and to innovate. This paper reconstructs the history of the i-mode technology and provides a business-oriented analysis of the causes of its debacle.

Contingency Planning Amidst A Pandemic, Natalie C. Belford

KSU Proceedings on Cybersecurity Education, Research and Practice

Proper prior planning prevents pitifully poor performance: The purpose of this research is to address mitigation approaches - disaster recovery, contingency planning, and continuity planning - and their benefits as they relate to university operations during a worldwide pandemic predicated by the Novel Coronavirus (COVID-19). The most relevant approach pertaining to the University’s needs and its response to the Coronavirus pandemic will be determined and evaluated in detail.

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Customer Service Challenges In Omni-Channel Retailing—An Exploratory Study Of Vague Language In Retailer Customer Service Policies, Terence L. Holmes, Edward C. Brewer

Atlantic Marketing Journal

Retailers are interacting with customers via an ever-increasing number of touchpoints. The addition of social media and mobile devices to the traditional physical and virtual retail platforms has created an evolving consumer practice of using several such "touchpoints" in the course of a single purchase (the "omni-channel”). The difficulty of providing high levels of customer service has increased with the necessity of managing multiple channels under the retailer’s control and coordinating formally or informally with touchpoints not directly within the retailer’s own operations. Multiple sources of potentially conflicting information (e.g., order fulfillment) can lead to miscommunication, and thus poor service …

Making Good Decisions: An Attribution Model Of Decision Quality In Decision Tasks, Bethany Niese

PhD in Business Administration Dissertations

Decision-makers endeavor to obtain the decision quality which puts them in a position to reach their goals. In order to control or influence decision quality, the processes by which individuals form their beliefs must be understood. In addition, many decision makers rely on decision support technologies to help find patterns in data and make sense of the input, so these technologies must be considered in parallel with the processes.

There have been numerous studies conducted to illuminate the factors which affect decision quality, however, many of these studies focused on objective measures and factors. This approach ignores individual perception, belief, …

Entrepreneur-Venture Fit And Burnout: Moderating Effects Of Entrepreneurial Passion, David Witt

PhD in Business Administration Dissertations

Entrepreneurial burnout is a worrying problem because it is related to reduced performance and venture failures. Existing models do not adequately explain the causes of burnout among entrepreneurs. Exploring the antecedents and mechanisms leading to this significant issue can thus enhance our understanding and facilitate the design of interventions.

This study proposes an entrepreneur-venture fit model to explain burnout among entrepreneurs. Regulatory focus orientations of promotion and prevention are proposed as defining the characteristics of entrepreneurs and their ventures that determine fit, and passion is proposed to moderate fit effects.

The model was tested using a survey-based field study to …

"Should Employees Come Back To The Office?": The Effectiveness Of Eliminating Remote Working Policies For Diverse Virtual Teams, Yeju Choi

Doctor of International Conflict Management Dissertations

Recently, some corporations, such as Hewlett-Packard, IBM, and Yahoo!, decided to end their remote working policies. While this policy change caused major tension and disruption within, organizations still trumpeted this change, arguing that it would improve collaboration and communication. In order to resolve the potential conflict, this study assessed the effectiveness of their recently changed practice, the elimination of remote working policies. The review of literature, however, determined that this decision did not have enough scholarly-based support due to limitations of the current literature, such as a lack of agreement in conceptualizing virtuality, lack of studies that perceived virtuality in …

The Impact Of Audit Engagement Partner Disclosure On Audit Outcomes In The United States, J. Alan Bell

PhD in Business Administration Dissertations

ABSTRACT

THE IMPACT OF AUDIT ENGAGEMENT PARTNER DISCLOSURE ON AUDIT OUTCOMES IN THE UNITED STATES

by

James Alan Bell

This study is motivated by the Public Company Accounting Oversight Board’s (PCAOB) mandate requiring the public disclosure of the audit engagement partner’s identity. Prior to the ruling, the audit engagement partner (AEP) was known only to the company’s management, audit committee, audit firm, and regulators. The PCAOB maintains that disclosure of the AEP will increase the partner’s sense of accountability; and increase transparency in the audit process; leading to improved audit quality; and improved financial reporting quality; thereby improving the credibility …

The Informed Human Firewall: The Impact Of Knowledge Dimensions On Employees' Secure Behavior, Ashraf Mady

PhD in Business Administration Dissertations

Organizations implement a variety of knowledge mechanisms such as information security education, training, and awareness (SETA) programs and information security policies to influence employees’ secure behavior. However, skills gained through these knowledge mechanisms have not always translated to secure behavior. Protection motivation theory (PMT) is a widely used and accepted theory in information security behavioral research. Nevertheless, information security research has not examined the impact of knowledge mechanisms on PMT psychological processes. This study explains the key psychological processes that influence employees’ secure behavior and seeks to understand how organizational knowledge mechanisms influence these key psychological processes that form threats …

Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing Ussf Referees’ Intentions To Maintain Or Abandon Certification, Charles Roome

Atlantic Marketing Association Proceedings

No abstract provided.

Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.

Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson

Atlantic Marketing Association Proceedings

No abstract provided.

Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal

Atlantic Marketing Association Proceedings

No abstract provided.

Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.

Atlantic Marketing Association Proceedings

No abstract provided.

Retailer Dress Codes And The Law: Employee Religion, Kelly Atkins

Atlantic Marketing Association Proceedings

No abstract provided.

Exploring The Influence Of Pre- And Post-Purchase Services Mix On Millennial Shopping Behavior, Matt Elbeck, Debbie Delong, Hannah Wilburn

Atlantic Marketing Association Proceedings

No abstract provided.

Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek

Atlantic Marketing Association Proceedings

No abstract provided.

Lean Principles And Optimizing Flow: Case Studies, Alan D. Smith, Dean R. Manna

Atlantic Marketing Association Proceedings

No abstract provided.