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International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh
International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh
CMC Senior Theses
This paper examines data from Spotify’s API for 2017-2018 to determine the effects of song attributes on the success of tracks on Spotify’s Top 200 Chart across five different countries: the U.S., Norway, Taiwan, Ecuador, and Costa Rica. Two dependent variables are used to measure the success of a song – a track’s peak position on the charts and the number of days it survives on a country’s Top 200 Chart. Using ten separate regressions, one for each dependent variable in all five countries, it is concluded that the presence of a featured guest on a track increases a song’s …