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Full-Text Articles in Arts Management

The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …


Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas Apr 2013

Ignite: A Promotional Magazine For Liberty University, Rachel E. Deas

Senior Honors Theses

For my senior thesis I received special permission to do a project instead of a paper. I named my magazine Ignite, and it is a promotional magazine. The magazine target audience is primarily high school juniors and seniors who are interested in attending Liberty University in Lynchburg, Virginia. I completely designed the magazine from beginning to end, with the exception of the photographs. The photographs used are ones approved by the Liberty University Marketing Department that the author has permission to reprint. This way, if Liberty University decides to add this publication to their line of products the school already …