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Articles 1 - 30 of 297

Full-Text Articles in Arts Management

Millennial Consumer Behavior And Classical Concert Design, Terry Damron Feb 2019

Millennial Consumer Behavior And Classical Concert Design, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.


Big Sister Enterprise: Just Be There, Wai Ying Zhao Feb 2019

Big Sister Enterprise: Just Be There, Wai Ying Zhao

School of Arts & Sciences Theses

Wai Ying Zhao, an artist and curator, instituted an American company named Big Sister Enterprise in 2018. BSE is a Delaware registered LLC that imitates briefcase companies implemented in order to foster a community of emerging artists with the intent of exhibiting and promoting their works. Zhao’s initiative stems from the awareness that many artists are struggling to continue their studio practices because of unstable income or being overworked in jobs such as art handling, gallery sitting and bartending. Through openings and events held in spaces in both New York and Shenzhen, she aims to create a community where ...


A Study Of Unemployment And Underemployment In Clinical Music Therapy, Christopher A. Kelley Jan 2019

A Study Of Unemployment And Underemployment In Clinical Music Therapy, Christopher A. Kelley

Theses and Dissertations--Music

Music therapy has been an established health profession for over 60 years serving a diverse population in different settings. Researchers studied the effects of burnout, career longevity, job satisfaction, and workforce analysis of clinical music therapy; however, no studies exist on the prevalence of unemployment and underemployment in clinical music therapy. The purpose of this study was to determine the prevalence of unemployment and underemployment in clinical music therapy.

Participants who completed an anonymous online survey (n = 1,240) were board-certified music therapists who provided information on their current employment status. Results showed that the prevalence of unemployment among the ...


Social Enterprise, Stuart C. Mendel Dec 2018

Social Enterprise, Stuart C. Mendel

Stuart C Mendel

Interest in concepts that cross the boundaries of nonprofit, business, and government institution forms has been associated with the nonprofit leadership and management literature since the 1980s and early 1990s.  From the standpoint of nonprofit sector processes, the earliest scholarly writing recognized what we now call social innovation as contributing to the conditions for social change and issues advocacy. Thinking on social enterprise centered on-cause related marketing involving collaborative relationships between nonprofits and businesses.  The scrutiny for social entrepreneurism led to discourse on revenue producing earned income activities and the resulting income obligations for unrelated business income tax (UBIT), with ...


Arts Organizations And Accountability, Anna Bernadska Nov 2018

Arts Organizations And Accountability, Anna Bernadska

Faculty Research and Creative Activities Symposium

No abstract provided.


Marching On Together: The Future Of Non-Profit Museums In A For-Profit World, Matthew R. Dellaguzzo May 2018

Marching On Together: The Future Of Non-Profit Museums In A For-Profit World, Matthew R. Dellaguzzo

Seton Hall University Dissertations and Theses (ETDs)

This thesis proposes a model of increased collaboration among museums as an alternative to the commercialization of the museum field. Through a combination of internal and external factors, museums are finding it necessary to operate in a manner akin to that of commercial enterprises. This trend threatens to undermine the cultural and educational mission of museums. At the same time, the ability of museums to carry out their missions necessarily depends on a solid financial base. Collaboration, whether in the form of consortia or consolidated institutions, provides an avenue whereby museums can not only make more economical use of their ...


2018 Manifest Program, Columbia College Chicago May 2018

2018 Manifest Program, Columbia College Chicago

Manifest Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 11, 2018.


2nd Place Contest Entry: Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress Apr 2018

2nd Place Contest Entry: Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress

Kevin and Tam Ross Undergraduate Research Prize

This is Stephanie Caress' submission for the 2018 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about current copyright laws and digital distribution practices and how they can be improved for creators and consumers of music.

Stephanie is a senior at Chapman University, majoring in Music and Strategic & Corporate Communication. Her faculty mentor is Dr. Jessica Sternfeld.


The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral Apr 2018

The Current Role Of Color Psychology In The Practice Of Gender Marketing, Michelle Vatral

Honors Theses

Due to the changing worldview of gender as a fluid concept versus its previous role as a rigid aspect of human identity, marketing researchers and consumer behaviorists need to conduct current studies on color psychology as a means of communication to the changing gender spectrum. Because of the lack of updated research on this topic, marketing strategies and advertisements can often seem out of touch with its younger, socially conscious audience. This study aims to fill this gap in research by exploring college students’ color preferences in a digital marketing scenario. Through the methods of survey and analysis, the study ...


Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht Jan 2018

Perspectives On Sabbaticals And Job Satisfaction In Nonprofit Organizations, Beth Anne Spacht

School of Professional and Continuing Studies Nonprofit Studies Capstone Projects

For mission-driven organizations with limited resources to invest in employee salary and development, retaining top talent is a critical challenge. The monetary toll of turnover is particularly harmful to small organizations, which make up 66.3 percent of the nonprofit sector. To keep staff satisfied and incentivized to stay, nonprofits need to innovate creative new strategies to retain employees. The nonprofit sabbatical, a period of rest and renewal given to reward years of service, is one possible solution to reduce burnout and reward longevity. This exploratory study investigated the benefits and challenges of nonprofit sabbaticals in relation to theories of ...


Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D. Jan 2018

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically ...


The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen Jan 2018

The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen

Senior Projects Fall 2018

Senior Project submitted to The Division of Social Studies of Bard College.


Diversity, Inclusion, Access, & Equity: An Analysis Of Otherness In Cultural Organizations, Cheyanne Jeffries Jan 2018

Diversity, Inclusion, Access, & Equity: An Analysis Of Otherness In Cultural Organizations, Cheyanne Jeffries

Senior Honors Theses

In an American society that is increasingly more multicultural and divers􀅐 every day, diversity in cultural organizations has been the subject of much research dedicated to ensuring our cultural institutions and their boards, employees and overall organizational structure meet the rising demand for inclusion and equity in our nation. The American Alliance of Museums completed a national report in 2017 in which they found that "museum directors and board chairs believe board diversity and inclusion are important to advance their missions, but have failed to prioritize action steps to achieve it", among other key findings that identified a complete lack ...


Arts Education: A Philanthropic Priority?, Clare Murray Jan 2018

Arts Education: A Philanthropic Priority?, Clare Murray

Honors Theses

Through restricted donations, donors to private, independent not-for-profit US art museums are able to affect the prioritization of museum activities. Using annual data from museums’ Form 990s and AAMD survey responses, I test whether restricted giving affects a museum’s educational programming by analyzing the effect of restricted assets on education department performance indicators. I find that a percentage point increase in permanently restricted assets as a proportion of total assets is associated with a 0.1876 percentage point increase in education expenses as a share of total expenses. Through qualitative informational interviews, I recognize this impact as evidence that ...


21st Century Chinese Art Market Boom, Ayca Deniz Ergin Jan 2018

21st Century Chinese Art Market Boom, Ayca Deniz Ergin

Summer Program for Undergraduate Research (SPUR)

This research paper provides a detailed analysis of how China has become the fastest growing art market around the world. How did the economic development in China led the country to the top in recent years, in contrast to its Western competitors? What is China’s role in the global art market scene? What changes have been made, in a socialist system, to accommodate foreign investors and what future changes should be made to sustain its growth?

Through focusing on the correlation between economic growth and art market expansions, this research develops the relationship through referencing various quantitative and qualitative ...


Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert Jan 2018

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.


Motivation Strategies For Improving Consistency In Live-Entertainment Employees' Performances, Anthony G. Ricotta Jan 2018

Motivation Strategies For Improving Consistency In Live-Entertainment Employees' Performances, Anthony G. Ricotta

Walden Dissertations and Doctoral Studies

The lack of discrete motivation strategies to improve the consistency of employees' performances was the problem that instigated this research. The purpose of this single-case study was to explore the motivation strategies live-entertainment artistic directors (ADs) use to improve consistency in the artists' performances. Data were collected within an international live-entertainment company to uncover whether artists self-determined the approach to improving consistency in performance or whether consistency occurred from strategies developed by the ADs. Data were collected from face-to-face interviews with ADs and senior ADs and performance evaluations of employees, and then analyzed using Miles, Huberman, and Saldana's data ...


Ua Feature Twirler For A Day, Amy Mellinger Jan 2018

Ua Feature Twirler For A Day, Amy Mellinger

Williams Honors College, Honors Research Projects

This analysis includes a description of the first UA Twirler for a Day Event, the preliminary research done on the best practices for planning events such as this, and the process that took place to plan the event. It then goes into an analysis of the planning process, communication, registration, and execution of the event, as well as suggestions for planning similar events.


Kolkata Biennial Foundation, Aman Bacchawat Jan 2018

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for ...


Kaya | Project Public Art, Tenzin Lama Jan 2018

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.


Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu Jan 2018

Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu

MA Projects

The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to connect ...


Business Plan Project, Hejun Xu Jan 2018

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating


The Aaart Fund, Jill Jongen Jan 2018

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a ...


Mccoll Consulting, Virginia Mccoll Jan 2018

Mccoll Consulting, Virginia Mccoll

MA Projects

McColl Consulting is a full-service art-consulting firm based in Atlanta, Georgia, which assists individual and corporate clients in the acquisition, disposition, relocation, and management of collections of fine art and other collectible assets.

We believe that art has the ability to influence our daily lives and transform the spaces in which we live and work. Works of art can inspire, create, and communicate values throughout each environment they are placed.

McColl Consulting provides clients with complete assistance in the purchasing, shipping, handling, installing, and storing of objects as well as managing inventory of the entire collection of fine art and ...


Kalaheo Art Space, David Hanlon Jan 2018

Kalaheo Art Space, David Hanlon

MA Projects

On Oahu, our local art scene is seeing a renaissance of sorts when it comes to contemporary art practices mixed with local flavor. Kaka’ako area is a great example of this. Kaka’ako and China Town on the island of Oahu are new venues and outlets of contemporary theories and methods of showcasing art and the new generations both social and economic ideologies that have been adapted for island life.

While all of this is happening, there still isn’t a place where creatives on Isle can go to create, collaborate and grow their artistry all in one permanent ...


Applying Agile Project Management To Art Museums: A Proposal For Implementing A Generalist Scrum Master, Vincent Sulit Dec 2017

Applying Agile Project Management To Art Museums: A Proposal For Implementing A Generalist Scrum Master, Vincent Sulit

Master's Projects and Capstones

This capstone project examines organizational change, along with its challenges, through case studies in museums and businesses in the private sector, subsequently providing a possible solution for museums to adapt to the current global market economy through the use of Agile Project Management (Agile). I cite recent case studies of art museums implementing Agile for digital product development. This project proposal aims to introduce Agile outside of digital departments, including Exhibitions and Education, with the goal of developing better visitor-centered offerings from museums. This may be achieved through the proposal of a job description for a new museum position of ...


Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford Nov 2017

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty ...


The "Missing Audience": A Query Into The Future Of The Orchestra And The Potential Benefits Of Bringing Live Classical Music To The Community Through Informal Performances, Natalie Wei-Ting Chang Nov 2017

The "Missing Audience": A Query Into The Future Of The Orchestra And The Potential Benefits Of Bringing Live Classical Music To The Community Through Informal Performances, Natalie Wei-Ting Chang

LSU Doctoral Dissertations

In this dissertation, I discuss the traditional organizational model adopted by symphony orchestras in the United States as non-profit arts organizations that are struggling to maintain solvency within the current philanthropic, political, and digital contexts. As part of the discussion, I conduct field research within the local area of the city of Baton Rouge, Louisiana, in providing demonstrations of live and informal classical performance in various businesses and institutions while collecting data via surveys from willing adult participants (ages 18 and above) of all demographics, specifically lower income areas. The survey analysis gives important insights into public perception of symphony ...


Forming Community Partnerships, Lori Foley Oct 2017

Forming Community Partnerships, Lori Foley

CHAR

In the event of a disaster, regardless of the type or scope, the first response is always local. For the institutions and organizations charged with safeguarding the nation’s cultural and historic resources – museums, historical societies, libraries, and municipal offices, to name just a few – building relationships with local first responders and emergency managers before disaster strikes is key to ensuring the safety of staff and collections. State emergency management agencies are also collaborating with their state cultural agencies to protect these valuable and vulnerable resources. The resulting emergency networks better position the local community and the state to be ...


Lessons Learned From Culture In Crisis; Or Protecting The Past To Save The Future, Laurie Rush Oct 2017

Lessons Learned From Culture In Crisis; Or Protecting The Past To Save The Future, Laurie Rush

CHAR

At the midpoint of the second decade of the 21st century, the world is experiencing deliberate destruction of cultural property at a scale not seen since the Second World War. Future protection and preservation of cultural heritage depends on learning from tragedy and applying these lessons as pro-actively as possible. First, we are discovering that no matter the threat, there are people who risk their lives to save artifacts and features of their culture, and the motives for this courage are retrospectively clear. For a community to survive a conflict or disaster as a corporate entity, elements of shared ...