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Articles 1 - 19 of 19
Full-Text Articles in Advertising and Promotion Management
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Ua68/13/4 Adviews, Wku Journalism
Ua68/13/4 Adviews, Wku Journalism
WKU Archives Records
Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.
Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America
Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America
Student Organizations
Newsletter created by the WKU Kelly Thompson Chapter of PRSSA regarding members, activities and alumni.
Https://Www.Smore.Com/Dnyxa-Opti-Farms-Keto-Diet-Pills-Reviews, Heri Watson
Https://Www.Smore.Com/Dnyxa-Opti-Farms-Keto-Diet-Pills-Reviews, Heri Watson
heri watson
Deadly Targeting Of Women In Promoting Cigarettes, Richard W. Pollay
Deadly Targeting Of Women In Promoting Cigarettes, Richard W. Pollay
Richard W. Pollay
No abstract provided.
The Last Straw? Cigarette Advertising And Realized Market Shares Among Youths And Adults, 1979-1993,, Richard W. Pollay
The Last Straw? Cigarette Advertising And Realized Market Shares Among Youths And Adults, 1979-1993,, Richard W. Pollay
Richard W. Pollay
No abstract provided.
Ua68/13/4 Adviews, Wku Journalism
Ua68/13/4 Adviews, Wku Journalism
WKU Archives Records
Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.
Eagle Softball Morehead State University 1996, Morehead State University. Office Of Athletics.
Eagle Softball Morehead State University 1996, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 1996 official media guide of the Morehead State University softball team.
Volleyball Morehead State University 1996, Morehead State University. Office Of Athletics.
Volleyball Morehead State University 1996, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 1996 official media guide of the Morehead State University volleyball team.
Football Morehead State University 1996, Morehead State University. Office Of Athletics.
Football Morehead State University 1996, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 1996 official media guide of the Morehead State University football team.
1996/97 Morehead State University Women's Basketball, Morehead State University. Office Of Athletics.
1996/97 Morehead State University Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 1996-1997 official media guide of the Morehead State University women's basketball team.
1995-1996 Morehead State Eagle Basketball, Morehead State University. Office Of Athletics.
1995-1996 Morehead State Eagle Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
No abstract provided.
1995-1996 Morehead State Eagle Basketball, Morehead State University. Office Of Athletics.
1995-1996 Morehead State Eagle Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 1995-1996 official media guide of the Morehead State University basketball team
1996-1997 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.
1996-1997 Morehead State University Eagle Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 1996-1997 official media guide of the Morehead State University basketball team
How Charitable Organizations Influence Federal Tax Policy: "Rent-Seeking" Charities Or Virtuous Politicians?, Nancy J. Knauer
How Charitable Organizations Influence Federal Tax Policy: "Rent-Seeking" Charities Or Virtuous Politicians?, Nancy J. Knauer
Nancy J. Knauer
Tax-exempt charitable organizations exert considerable influence over Congress, the Department of the Treasury, and the Internal Revenue Service in matters dealing with exemption from federal income tax and the tax deductibility of charitable contributions. This Article uses both public choice and public interest analysis to help identify various features of the charitable community and explain how exempt organizations weild political influence despite the restrictions placed on their activities under the tax code. Arguing that the influence of charitable organizations over tax policy can be explained from either a public choice or public interest vantage point, the Article concluds that the …
Ua68/13/4 Adviews, Wku Journalism
Ua68/13/4 Adviews, Wku Journalism
WKU Archives Records
Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.
Subliminal Advertising: The Commercial Appropriation Of The Unconscious, Brian D. Williams
Subliminal Advertising: The Commercial Appropriation Of The Unconscious, Brian D. Williams
Presidential Scholars Theses (1990 – 2006)
Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.
A Comparison Of The Perceptions Of Clients And Design Consultants Toward Corporate Identity Programs, Dae Ryun Chang, Don Ryun Chang, Kwon Soo Lee
A Comparison Of The Perceptions Of Clients And Design Consultants Toward Corporate Identity Programs, Dae Ryun Chang, Don Ryun Chang, Kwon Soo Lee
Research Collection Lee Kong Chian School Of Business
Although much attention has been given to the importance of developing and using corporate and brand identity programs (from hereon essentially combined and referred to as CI), in the business literature in contrast academic treatment is less abundant and in particular there is little research on their actual implementation. While the motivation for the emergence of CI is easily understood, what is not clear is how effective these programs are after implementation. In this paper we focus on two communities responsible for the creation and implementation of identity programs, the clients and the designers. Even within client corporations of CI …
Role Of Positioning Strategies On Consumer Evaluation Of Brand Extensions, Monica Nandan
Role Of Positioning Strategies On Consumer Evaluation Of Brand Extensions, Monica Nandan
Monica Nandan
No abstract provided.