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Articles 1 - 13 of 13
Full-Text Articles in Advertising and Promotion Management
Assessing Student Performance In Service Learning: Awards & Results, Laurence Minsky
Assessing Student Performance In Service Learning: Awards & Results, Laurence Minsky
Laurence Minsky
How do you judge student performance in a service-learning environment? One way is by seeing if the activities accomplished the goals of the community organization. But that only gets at part of the picture, because it’s from the organization’s perspective. There are other less traditional, but more powerful ways, to gauge performance: from the change in behaviors of the intended receivers of the service to the employ of outside professional standards. In this presentation, all of these ways will be explored. And, it will be argued that one should take a multi-input approach to assessing student learning, development, and performance.
Six Steps To Successful Sponsorships, Laurence Minsky, William Rosen
Six Steps To Successful Sponsorships, Laurence Minsky, William Rosen
Laurence Minsky
No abstract provided.
The Activation Imperative, Laurence Minsky, William Rosen
The Activation Imperative, Laurence Minsky, William Rosen
Laurence Minsky
No abstract provided.
Bringing Your Brand To Life, A Chicago Ideas Week Affiliated Presentation, Laurence Minsky
Bringing Your Brand To Life, A Chicago Ideas Week Affiliated Presentation, Laurence Minsky
Laurence Minsky
Presented the process for developing the brand foundation elements and then the co-presenters discussed the development of the brand foundation for Midtown Athletic Case as a case study.
Assessing Student Learning Through Effective Academic & Professional Partnerships: The Why, The How, And The Results, Laurence Minsky
Assessing Student Learning Through Effective Academic & Professional Partnerships: The Why, The How, And The Results, Laurence Minsky
Laurence Minsky
Objective, external feedback can provide the backup academic departments need to “drive” programmatic and institutional improvements. This session will offer successful approaches for recruiting independent professionals and working with them to develop assessment rubrics to objectively measure student learning on programmatic and institutional levels. At the end of the session, participants will be able to (1) identify potential assessors for curriculum and/or program; (2) develop a strategy for identifying and recruiting independent assessors and; (3) generate talking points with instructions to communicate expectations and assessment methods to get usable, valid results and data.
How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky
How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky
Laurence Minsky
No abstract provided.
Marketing Services, Laurence Minsky
Effective Use Of Media, Laurence Minsky
Student Leaning Outcomes Assessment: Creating Change In Pedagogy, Laurence Minsky, Louise Love, Margaret Sullivan
Student Leaning Outcomes Assessment: Creating Change In Pedagogy, Laurence Minsky, Louise Love, Margaret Sullivan
Laurence Minsky
Presented with Louise Love, Vice President for Academic Affairs, and Margaret Sullivan, Chair, Marketing Communication Department, both of Columbia College Chicago.
How To Succeed In Advertising When All You Have Is Talent (Second Edition), Laurence Minsky
How To Succeed In Advertising When All You Have Is Talent (Second Edition), Laurence Minsky
Laurence Minsky
No abstract provided.
Strategies For Success, Laurence Minsky
What Do Creative Directors Really Think, Laurence Minsky
What Do Creative Directors Really Think, Laurence Minsky
Laurence Minsky
No abstract provided.
How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo
How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo
Laurence Minsky
No abstract provided.