Business Commons^™

Online Streaming Services: A Study On Consumers’ Attitudes Toward Advertising, Morgan Rogers

Senior Honors Projects

Throughout the past decade, there has been a slow and steady rise in the number of online streaming platforms. Websites such as YouTube, Twitch, and Netflix have all taken the globe by storm with their compelling stories and interconnected communities. The numbers alone for each of these platforms speaks volumes to their prevalence in society; YouTube has over 2 billion monthly users, Netflix has well over 167 million consumers, and Twitch currently has 15 million daily active users (Frade, 2021). From this, of course, arises companies’ desire to broadcast their products and services to the vast number of people who …

Ethical Consumerism And The Target Segment For Fair Trade Coffee, Lauren Mangan

Senior Honors Projects

The fair trade movement is a social entrepreneurship project that deals with a subsistence marketplace in order to improve the lives of suppliers in the ways of improved pay, increased opportunity fair treatment , positive environmental impact and more. Marketing is important in promoting and growing the fair trade movement and it is important to me to assist in this movement because I have become passionate about the rights of farmers after my immersion to Nicaragua. The first step in improving a marketing campaign is conducting market research. This research aims to answer the question: What is the target segment …

#Keepvolunteeringcool - A Marketing Analysis Of The Uri Service Corps, Caroline L. Hacunda

Senior Honors Projects

Since 2009, the University of Rhode Island has offered Alternative Spring Break trips to students who are passionate about service and want to become more involved within the community doing meaningful and engaging volunteer work. These trips are completely student planned and fundraised with the guidance of a group of student leaders for each trip. Over the years, this program has exponentially grown, leading to our biggest year yet with two trips staying in Rhode Island and three out of state trips offered in 2017. In the past, the spring break trips were hosted by URI S.A.V.E.S and URI Habitat …

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Marketing For A Non-Profit, Katerina Foutsitzis

Senior Honors Projects

I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission of Welcome House is to provide emergency shelter to homeless men, women & families of Washington County, and to provide transitional, supported, permanent, affordable and safe housing to the poor of the community.

Homelessness is becoming a tiring and depressing subject due to its repetitive negative exposure and …

Campaigns From The Classroom To The Boardroom, Kathleen Slocum

Senior Honors Projects

“Don’t just sell yourself and your ideas; sell the concept of public relations as a top management function – then prove that it works.” This quote by John W. Felton, retired vice president for corporate communications at McCormick & Company, Inc, expresses the notion that organizations should not consider public relations an afterthought to management processes. Public relations should be an essential concern in all top-level management decisions. The Public Relations Society of America defines public relations as “a management function that involves counseling at the highest level and being involved in strategic planning for the organization.” Others define the …

Designing A Model Of An Online Business And Writing A Business Plan, Katherine Swick

Senior Honors Projects

The best way to determine the success of a new business is to develop a business plan for the company. The plan will build a foundation for the business and will present all of the potential strengths, issues, and strategies that may be used and faced. The plan acts as a calling card for the company, while allowing the entrepreneur to see the business through an investor’s eyes. It should be completed in a way that is presentable, understandable, and encouraging to the investor who is considering helping in your venture. It is also a decision tool for the entrepreneur …

Campus Consignment, Krista Deangelo

Senior Honors Projects

As environmental awareness and sustainability have become more widely promoted, it has resulted in an increase in the importance of recycling. A consignment store, by definition, is a second-hand store that offers previously owned goods, both used and unused, for a lower price than that of new products. Consignment stores provide consumers with an outlet through which they can recycle items, by selling those that they no longer use and purchasing products that have been previously owned. Along with their environmental benefits, these businesses present creative designers with the chance to sell their original work. My experience working at a …

Building A Non-Profit Organization: Project Venue, Alanna K. Green

Senior Honors Projects

When I talk with people about myself and what I study here at The University of Rhode Island, most people look at me with a confused yet intrigued face. For many people my study of both Marketing and Philosophy is a strange dichotomy, for me; however, it is the perfect combination. When I infuse these fields of study with my passion for the arts, it was easy to see the path for my Senior Honors project. In doing this project I am combining my practical business skills, my need to make a difference and my interest in the arts to …

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …