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Full-Text Articles in Business
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.