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Articles 1 - 15 of 15
Full-Text Articles in Business
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone
Honors Theses and Capstones
Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …
Examining The Brand Image Of Paul College, Rebecca E. Milbury
Examining The Brand Image Of Paul College, Rebecca E. Milbury
Honors Theses and Capstones
The idea of a company’s brand image is a marketing subject that many companies need to consider. How consumers see or feel about a company is extremely important especially for higher education. Business schools are very competitive and in order to succeed, they need to understand how their students, alumni, faculty, and staff feel about their school. The results of the brand image survey are compared to those from a recent study completed in 2016. There are a few changes made to this survey, including adding alumni, faculty, and staff to the respondent pool. In doing so, this research will …
Ethical Use Of Beauty In Advertising, Koca Chan
Ethical Use Of Beauty In Advertising, Koca Chan
Honors Theses and Capstones
The use of beauty images in advertising has been generally deemed to be unethical in society, based on the general negative presupposition in modern western culture. The ethicalness of the display of high standards of beauty in advertisements is especially controversial and questionable in the advertising industry. Advertising watchdogs, social groups, and individuals have investigated the possibility of banning the display of high standards of beauty to be displayed in advertisings and publications. This paper argues that image advertising of high beauty standards may not be necessarily unethical in all situations. And under certain conditions, by considering and combining image(s) …
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Analyzing The Social Media Presence Of Nike, Adidas, And New Balance Using Social Listening, Sean P. Fontaine
Honors Theses and Capstones
No abstract provided.
Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald
Listening In: Investigating Social Media Activity In The Streaming Service Industry, Kara M. Macdonald
Honors Theses and Capstones
In this paper, we examine the social media activity surrounding three different brands (Hulu, Netflix, and Disney+) using two different and complimentary techniques. In Study 1, we use a popular social listening tool to examine quantitative data of different kinds including the share of voice of these brands as well as the major geographic markets and languages associated with these brands' social media activity. These are three of the biggest brands in the over-the-top (OTT) industry and all three of these companies offer streaming services that are highly popular with consumers around the world. To get a better sense of …
Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price
Do Hotel Guests Act According To Their Intentions As It Relates To Sustainability In A Hotel Setting?, Heather A. Price
Honors Theses and Capstones
As humans continue to use our planet’s resources at a rapid pace, we must act quickly to implement solutions and strategies that will create a positive impact on our environment. The hotel industry represents a huge opportunity for increasing sustainability practices, as these establishments tend to consume tremendous amounts of natural resources through energy and water usage; thus creating quite a bit of waste. For this customer-centric industry, change starts with consumer expectations and intentions to act. The purpose of this study was to assess hotel guests’ values and intentions for sustainable hotels, and compare how this aligns with their …
Study Of Selection Behavior Of Wine For Different Markets, Sarah C. Tobias
Study Of Selection Behavior Of Wine For Different Markets, Sarah C. Tobias
Honors Theses and Capstones
No abstract provided.
Student Health Benefits Plan Market Research And Analysis, Zachary William Doucette
Student Health Benefits Plan Market Research And Analysis, Zachary William Doucette
Honors Theses and Capstones
The University of New Hampshire (UNH) in Durham, New Hampshire requires all full-time students to have health insurance meeting set requirements as a condition of enrollment. UNH offers its own health plan, entitled the Student Health Benefits Plan (SHBP) through its Health Services Center to students as a way to procure this insurance if they lack insurance, or if their current insurance is insufficient or does not meet the insurance requirements. Health Services at UNH is looking for market research on current attitudes, perceptions, and beliefs of both students at UNH, and the parents of students who currently have a …
Smart Phone Purchasing Habits Among The University Of New Hampshire Students, Alexa Lomonaco
Smart Phone Purchasing Habits Among The University Of New Hampshire Students, Alexa Lomonaco
Honors Theses and Capstones
College students are more connected to technology now than ever, especially because a smart phone that has all of the capabilities of a computer is right in their pockets. This study delves into why students at the University of New Hampshire purchase their smart phones, how they use their smart phones, and how to better market toward profitable segments. The two segments found were the technology buffs, who are smart phone experts and are constantly on their devices, and the practical users who mainly use their smart phones for texting and calling. The results from the study showed that students …
Dia-Beat-It: An Online Game For Children And Teenagers With Type 1 Diabetes, Emily M. Stone
Dia-Beat-It: An Online Game For Children And Teenagers With Type 1 Diabetes, Emily M. Stone
Honors Theses and Capstones
No abstract provided.
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
Honors Theses and Capstones
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …
Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen
Caffeine Consumption Habits And Perceptions Among University Of New Hampshire Students, Nicole L. Olsen
Honors Theses and Capstones
College students in today’s society have become dependent on caffeine in order to perform at their best in multiple facets of their hectic lives, including classes, clubs, and internships. This study focuses on the specific reasons why college students at the University of New Hampshire are consuming caffeine, where they purchase it, what types of caffeinated beverages they are consuming, and how much they are consuming on a daily basis. The results from the study indicate that coffee is the most popular caffeinated product on campus, and that Dunkin’ Donuts at the MUB is the most popular place to buy …
The Beauty Industry's Influence On Women In Society, Ann Marie Britton
The Beauty Industry's Influence On Women In Society, Ann Marie Britton
Honors Theses and Capstones
There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From …
The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea
The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea
Honors Theses and Capstones
This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.
Higher Education Marketing To The Hispanic Student Population, Kimberly Greenwood
Higher Education Marketing To The Hispanic Student Population, Kimberly Greenwood
Honors Theses and Capstones
The Hispanic population in the United States is growing at an unprecedented rate. The U.S. Census Bureau projects the Hispanic population to make up nearly 25% of the entire United States population by the year 2050. This population growth points at a large market for products and services in the U.S., including higher education. This thesis discussion will address characteristics of the Hispanic population in the United States of America, explore the importance of a diverse student population including Hispanic students on a college or university campus, evaluate the competitiveness University of New Hampshire’s current situation with regard to Hispanic …