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Full-Text Articles in Business
The Role Of Personalized Marketing In Business- Customer Relationships, Mirjeta Domniku, Lebeat Mustafa, Ejona Bajraktari
The Role Of Personalized Marketing In Business- Customer Relationships, Mirjeta Domniku, Lebeat Mustafa, Ejona Bajraktari
UBT International Conference
The idea of personalized marketing lies in creating a unique customer experience and delivering products / services / messages that are relevant to it. The need for it came as every day more and more customers are being targeted by a large number of ads and this has already created so much annoyance for people that they are now trying to avoid them. Modern data sources today are considered to be data collected from smartphones and social networks. Seeing this dilemma what we have tried to understand through this research is whether customers want their shopping experience to be more …
Parallel Session: Customer’S Attitude Towards Ramadan Advertising, Farheen Khalid, Muhammad Sufyan Ramish, Junaid Ansari, Dr. Tariq Jalees
Parallel Session: Customer’S Attitude Towards Ramadan Advertising, Farheen Khalid, Muhammad Sufyan Ramish, Junaid Ansari, Dr. Tariq Jalees
International Conference on Marketing
Ramadan is the only religious festival in which marketing & advertising activities are carried for whole month. This provides opportunities & challenges to the marketers along with controversies. This paper will not address the controversies but will measure the effect of Ramadan advertisements on consumer attitude. Three hundred and ninety one (391) students of different universities in Karachi participated in this study. The questionnaire adopted for this study had established reliabilities and validates which were re-ascertained for the present set of data. All the five constructs used in this study had five items all based on seven point Likert scale. …
E- Banking In Financial Service In Albania, Aurela Ramaj, Vjollca Hysi
E- Banking In Financial Service In Albania, Aurela Ramaj, Vjollca Hysi
UBT International Conference
The business environment today is characterized by strong competitive pressures; therefore most companies focus their efforts in maintaining a satisfied customer base. There is a full coherence between management and marketing theorists on the importance of service quality as a key to business success.Companies which produce high quality service also have higher economic returns than their competitors, who are not so oriented services.This is particularly true in financial services where deregulation has created an environment with multiple choices for bank costumers, in meeting their financial needs. In response to this, many financial institutions are focusing their strategies to increase customer …